Natural Products Expo West is a confluence of the world’s top CPG changemakers and thought leaders, which comprise the nearly $300 billion natural products industry. Every year, the tradeshow’s State of Natural and Organic keynote unveils the latest industry data and key insights driving future growth. In this episode of The Natural List, New Hope Network’s SVP and Market Leader Carlotta Mast shares top takeaways from the session and hosts Jessica Rubino and Adrienne Smith identify the “big idea” companies playing a critical role in the industry’s transformation.