Episode's Topic: Email Marketing

Episode's Description: The complete guide to email deliverability. Learn how to get your emails to your customers inbox.

Original Article: https://exponea.com/blog/email-deliverability/

Episode's Topic: Customer Data Management

Episode's Description: Have questions about Customer Data Platforms? We’ve got answers. Learn everything you wanted to know about CDP and CDXP.

Find the Answer to These Questions:

Original Article: https://exponea.com/blog/customer-data-platform/

Episode's Topic: Customer Data Management

Episode's Description: E-commerce companies spend millions on acquisition and customer retention, yet it’s loyalty that separates top performers from their competitors. Discover what it takes to get an edge with customer-centric marketing.

Table of Contents:

Original Article: https://exponea.com/blog/customer-centric-marketing/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide/

Episode's Topic: Product Recommendations

Episode's Description: Using Exponea’s collaborative filtering model for product recommendations, a fashion e-commerce company was able to increase on-site personalization, more than double their click-through rate for recommended products, and increase recommended products added to the shopping basket by 20%. Listen to this audio insight and learn how it was done ...

Original Article: https://exponea.com/blog/improving-the-customer-experience-personalized-product-recommendations-with-exponea/

Your Customers Want an Experience. Give it to Them! (E-Book): https://exponea.com/e-books/customer-experience/

Episode's Topic: Customer Data Management

Episode's Description: How do you foster loyalty with your users? Industry leaders are now realizing the power of Customer Data Platforms in enabling the future of e-commerce: growth through loyalty. What exactly is a CDP? Why do CDPs matter? Check out this audio insight and learn why CDPs are key to creating growth through customer loyalty.

Table of Contents:

Original Article: https://exponea.com/blog/why-are-b2c-marketers-crazy-about-customer-data-platforms/

The Customer Data Guide to Sustainable Growth (E-Book): https://exponea.com/e-books/customer-data-guide

Episode's Topic: Customer Data Management

Episode's Description: The key to company success now lies in the ability to manage streams of customer data. Learn how to manage and gather customer data correctly from day one.

This audio insight will outline how to create a system of customer data management from scratch, including:

Table of Contents:

Original Article: https://exponea.com/blog/customer-data-management/

How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/

Episode's Topic: Email Marketing

Episode's Description: Email deliverability is, today, the number one challenge for many brands trying to communicate with their customers. The reason is that the major ISPs (Gmail, Hotmail, Yahoo etc.) and their definition of a good email sender, hides behind processes that feel more like “smoke and mirrors” rather than something prescriptive.

Original Article: https://exponea.com/blog/boost-your-email-deliverability-with-these-10-proven-tactics/

How to Retain 89% of Your Customers (E-Book): https://exponea.com/e-books/growth-through-loyalty/

Episode's Topic: Customer Loyalty

Episode's Description: Exponea’s third edition of the Online Retail Challenger brought us to the bustling City of New York, where e-commerce experts and executives from Missguided, Beach House Group, the CDP Institute, and Exponea presented advice, actionable strategies, and tips on the most important element of successful growth: customer loyalty.

Original Article: https://exponea.com/blog/catch-up-online-retail-challengers-nyc/

Customer Loyalty in E-Commerce (E-Book): https://exponea.com/e-books/customer-loyalty-ecommerce/

Episode's Topic: Omnichannel Marketing

Episode's Description: Customers want personalized interactions with your brand, and they want it on whatever channel is most convenient at the moment. In response, companies are investing in an automated omni-channel experience. By doing so, they can connect with potential and current customers with the information that will lead them to the next stage of the buying journey.

Table of Contents:

Original Article: https://exponea.com/blog/create-your-own-fully-automated-omni-channel-customer-experience

Episode's Topic: Omnichannel Marketing

Episode's Description: Omni-channel analytics is the new rave in 2019, but not every marketer knows how, when and where it applies. Today we’ll dive into attribution modeling, provide an in-depth understanding to get you and your team prepped when setting up your omni-channel analytics strategy.

Table of Contents:

Original Article: https://exponea.com/blog/analyzing-your-omni-channel-performance-with-attribution-models/