In this Exponential 2011 workshop, Justin Wise elaborates on how one of the challenges of managing church communications is knowing when you need to change. With the fast paced culture of change we live in, being able and willing to change, and knowing when to change, is vital in staying connected with your audience. Oftentimes, conventional wisdom won't work. Sometimes you need to REWORK how you're communicating. Using principles and ideas from the New York Times Best-Seller REWORK (Jason Fried, David Heinemeier Hansson), this session will challenge you to rework your church communications to effectively adapt your message to reach your audience.