Export to Japan

In part 1 of our mini series on Food, Drink and Agriculture, Steve talks to Dominic Goudie, Head of International Trade at Food and Drink Federation about the benefits of the new UK Japan Free Trade Agreement (CEPA)

In this episode, Steve is joined by colleague Wakako Yamaguchi, Account Manager at Business Link Japan. Over her career, Wakako has helped shape the Japan market entry strategy and business development for many international companies, particularly in the tech sector. As a native Japanese speaker with many years of experience introducing brands to the Japanese market, Wakako gave us her take on how to go about doing business in Japan.

Jim Walker is co-managing director of Walker's Shortbread Ltd, whose products are now a staple of souvenir shops up and down Japan. In this episode, Jim gives us some great insight into his company's journey into the Japanese market.

Harry and Christina are with EY-Parthenon's strategy consulting practice, with a focus on life sciences and healthcare. Harry specializes in the life sciences industry in Japan and has extensive experience with both pharmaceutical companies and medical device companies on commercial strategy and digital excellence. Christina specializes in international and global healthcare. She has significant experience working with US government agencies, multilateral institutions, pharmaceutical companies, and public and private sector stakeholders.

In this episode we are joined by Mike Nguyen, Global Partnerships Planner at Rakuten, to explore the rapidly growing world of Japanese ecommerce.

In this episode, we interview David Van Turton, Director at Cavelier Logistics. David shares some of his vast experience and we ask him some of the common questions we get from viewers about sending products over to Japan.

Today we interview Yoko Majima, a certified Japanese gyosei shoshi lawyer who specialises in market entry for international companies. For more info, visit https://exporttojapan.co.uk/guide/

Sorry for the poor sound quality. This is our first time to record a podcast remotely and we are learning!

Today we dive into the world of recruitment in Japan with Kevin Holdaway, Sales Director at Gplus media. We discuss the available recruitment methods, cultural differences, typical employee benefits and many other topics companies need to be aware of before hiring their team.

Watch on YouTube https://www.youtube.com/watch?v=tvlBRxVKje0

Steve is joined by Sue Kinoshita, Minister Counsellor for Economic Affairs at the British Embassy in Tokyo, to discuss the role the embassy plays in helping UK companies enter the Japanese market.

In this episode, we take a close look at how can foreign exporters sell to Japanese buyers and how to avoid fatal business pitfalls.

Our guest, Dr. Greg Story, author of Japan Sales Mastery, is a well-known leader in academia, consulting, investments, trade representation, international diplomacy, retail banking and people development. Greg has lived in Tokyo for 28 years and joined Dale Carnegie Training Japan as president in October 2010.

His book Japan Sales Mastery is the product of 30 years in the trenches, experiencing real-world pain, frustration, disappointment, and elation selling to Japanese buyers.

Listen in to some valuable advice on how to choose distributors and sales partners in Japan, how to work with Japanese consumers and how to navigate the Japanese mindset and business culture.

Japan Sales Mastery is available on Amazon: www.amazon.com/Japan-Sales-Maste…rty/dp/4909535004(not affiliated).