When it comes to generating demand for your product or service, there are a lot of things that you need to get right. Unfortunately, many companies struggle with this challenge and they often fail. 

Because of that, we decided to call Jonathan R Bland, Co-Founder of Omni Lab, to join us on the show. Jonathan is an expert on-demand generation and he is going to share with us what companies are doing wrong and what they should do instead.

Here's an overview of what we talked about:

0:00 - Intro

3:52 - How Demand Generation looks today

7:49 - Creating products for existing vs non-existing demand

13:33 - Why intent matters and why do we need to build it

18:04 - Bridging the trust gap: sales and marketing working together

23:31 - Measuring success is one of the most important things to get right from the beginning

26:57 - Why you shouldn't take anyone's advice directly

30:14 - Why do people choose not to disagree as much

33:58 - Create trust through ads and stories

39:40 - Optimizing your budget and targeting the right people

42:24 - Interesting things about Reddit ads

46:52 - What companies get wrong about Demand Generation

48:49 - The importance and involvement of customer success

52:48 - A message for Funky Marketing audience

54:52 - Outro

Open your notebooks, Jonathan is about to spill the beans!

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Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

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