#7 Exposing The Dark Side of Evergreen Webinars & How We Can Fix Them

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Today’s podcast is going to directly focus on one pillar of this show…building a business you’re proud of. It’s a warning to consumers and a call to other entrepreneurs to step up and stop doing a deceptive practice that’s grown in popularity. Here we go.

I’ve put a lot of work into preparing for this episode. I’ve looked through hundreds of comments on this topic, spoke to several friends in the industry I’m going to discuss, and pull content from the very services people use to run this scummy practice. So this episode will be a bit longer than most but I’m pretty sure it’ll be the most entertaining episode you’ve ever heard on this show.

I won’t use anyone’s name who does this or the services they use. And to be clear, they can do whatever they want. I’m not their dad, boss, or moral authority. My job is to speak the truth as I see it and then let you and them decide what actions to take next.

I’ll say in the beginning that I hope consumers demand more from internet entrepreneurs. This practice needs to get cleaned up, now. There is a solution and I’ll talk about it at the end of the episode.

If you’ve listened to the show before you know that I’ve created several free guides for you to download the correspond to different topics I talk about on show. The guide that best relates to today’s topic is the “Is it legit?” online course guide” You can get that at TakePermission.com/FreeGuides or by finding your way to this episode to TakePermission.com/Show007.

Customer: I need help learning how to use my new computer.

Expert: I can help you with that. I have a class I’m offering tomorrow at 10 am CT. Would you like to attend?

Customer: Yes. That’d be great.

Three questions:

– Is the expert going to be there?

– Does the customer expect the expert to be there?

– Does it matter?

Deception is a purposeful action, not an accident. Deception isn’t a misunderstanding. It happens when one party either includes misinformation or omits information. To be clear here, deception can happen by including or omitting information.

The deception I’m going to talk about happens by omitting information.

I’m calling out a deceptive practice because it needs to stop. Evergreen webinars that imply the person is present when they’re not is a trend that is becoming the norm in marketing. It’s dishonest. It’s unregulated. I can’t do anything to stop it. Not talking about it only perpetuates the problem.

Jessie Artigue – <a href="