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Ash and Kane listen to other creators' advice on TikTok about podcasting including what equipment to use, how to get started and tips on names, formatting and content. Ash and Kane give their own thoughts and opinions on what these creators are saying, including controversial objections to some of the advice they are putting out there as gospel!

KEY TAKEAWAYS

• Word of mouth is important but you don’t need to ‘sit on’ finding the perfect name for your podcast. You can easily change your name later.
• You don’t need to be clever or use jargon for your podcast name, it should do what it says on the tin and be around 4 words.
• Quality audio is vital, it has to sound good or people will leave, but it’s easy and simple to create good audio.
• Listen to podcasts inside and outside of your niche to get inspiration on how to present and format your show.
• Just because there are other podcasts that cover the same content as yours, it doesn’t mean you shouldn’t do it, however, ensure you are being specific enough and not just creating another generic podcast.
• There are multiple hosting platforms for your podcast, do your own research rather than accepting what others recommend.
• Write down any podcast ideas you have as inspiration can hit at any time.
• Who you are talking about and to is important to decide before you start your podcast but you don’t have to limit yourself to one format. You can be a mix of solo eps, interviews and co-hosting.
• It is common to get a plateau in listenership and growth at the 2-3 month mark after launching your podcast. Stay consistent and keep putting good content out there to ride this out.

BEST MOMENTS

‘It needs to be easy to say and remember’

‘Most microphones are the same, as long as it’s a dynamic microphone and you use it correctly…you’re fine’

‘Listen to podcasts from people that aren’t famous or who weren’t famous before podcasting’

‘Don’t be put off by other creators in that space’

‘Having variety in the content you make, makes it so much easier to be consistent

VALUABLE RESOURCES

Website

EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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Email: [email protected]