In this conversation, Greg Juceam discusses the legacy and future of ESA, a hospitality company with over 700 hotels. He elaborates on the company's structure, including its brand, franchise business, and real estate investment trust (REIT). The discussion also touches on the balance between ownership and franchise agreements, emphasizing the importance of individual hotel performance. Today, we will look at the most resilient sector in American hospitality: Extended Stay. The extended stay market is currently the "darling" of the U.S. hospitality industry. In 2026, it continues to outperform traditional hotels due to its lower overhead and consistent demand from "blended" travelers (those mixing business and leisure).Whether you’re a developer tracking the latest construction pipelines and cap rates, or a traveler looking for a space that gives you more space to work and feels like home, the extended stay product is the right place. We will review the high-level data driving this sector, while exploring the amenities and guest experiences that keep occupancy high and how the industry is rising to meet them.