In this episode of Hospitality Talks, I sit down with Gilda Perez-Alvarado, Group Chief Strategy Officer at Accor and CEO of Orient Express, for a thoughtful conversation on what hospitality means in a world where luxury is being redefined. From her journey as a global citizen to her transition from brokerage and real estate strategy into brand leadership, Gilda shares powerful lessons on curiosity, adaptability, heritage, and human connection. We explore why true luxury is not simply about price or design, but about time, memory, personalization, scarcity, and the art of hosting. Gilda also reflects on the future of hospitality—where heritage brands must innovate without losing their soul, where service must restore dignity and humanity, and where growth is measured by quality, not just quantity.
Key Takeaways:
- Gilda identifies as a global citizen with a diversebackground.
- Travel fosters adaptability and a strong sense of self.
- Curiosity is essential for growth in the hospitalityindustry.
- Emotional attachment plays a crucial role in valuingheritage properties.
- Luxury is defined by time and experiences.
- The hospitality industry is vast and offers many careerpaths.
- Caring for guests is fundamental to true hospitality.
- Commoditization undermines the essence of luxuryservice.
- The sense of ownership is deeply valued by oldergenerations.
- Luxury is about exclusivity and personalization, notjust price.
- Community and connection are essential for happiness.
- Heritage brands must innovate while preserving theirhistory.
- Scarcity is crucial in the luxury market.
- NUG (Net Unit Growth) is an overused metric that shouldbe reconsidered.
- The art of hosting is vital in hospitality.
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