extrakTALKS with Dr. Jon

extrakTALKS with Dr. Jon

By Dr. JonEducation
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extrakTALKS with Dr. Jon episodes

  • How to Pitch Your Plan - #29

    How to Pitch Your Plan! So, you’ve decided to create your first hemp or botanical startup. You’ve planned out your location, what products you will make, what solvent you will use for extraction, and more. You have it all figured out! Or do you… What about your potential investors? Do you know how you'll pitch your business plan to them? This is a crucial step that many startups fail to properly employ causing significant difficulty when attempting to create partnerships, and establish investors. If you have yet to consider this vital step in your new or upcoming venture, you need to listen up to this week’s episode. 


    In this week’s episode of extrakTALKS, Dr. Jon and Randall Thompson discuss the best possible ways to pitch your plan in your hemp or botanical business plan. There are several key factors that you need to take into consideration when deciding to pitch your business plan: 1. The best practices for having a successful pitch of your idea or plan to investors 2. Bringing in friends and family to your business venture 3. Successfully pitching to an investment group and 4. Making sure your plan stands out in a competitive market AND making that plan a success. Listen up and pay close attention if you want to make sure your investment opportunities are successful and that your overall business plan will bring you to revenue in the long term.

    To learn more, visit our website: www.extraktlab.com

    29 min
  • [Execute] Top 5 Success Factors for CBD Brand Leaders - #28

    The Top 5 Success Factors of CBD Brand Leaders continues! In our last episode, Dr. Jon and Randall Thompson continued the conversation of CBD brand leader practices by discussing how to identify your personal regulatory path, and how to choose your best potential business partners. These steps are crucial to stay on track with your own geographic regulations in the hemp and CBD markets and to find the right partnership to become a successful brand leader in the industry. In this final episode of Top 5 Success Factors, Dr. Jon and Randall discuss two very important considerations: finding your market niche, and using digital marketing to the fullest.

    Standing out in the hemp and CBD industry is not necessarily easy to accomplish. Plenty of businesses have decided to jump into the market with the goal of becoming one of the top brand leaders in the industry. What’s important to consider is finding the right marketing target in order to find your place. This means identifying your target market, and executing on what that market may need. By doing this, your chances of success are considerably more possible by offering a unique solution in your own specific area of the market.

    And, in an ever increasingly digital world, utilizing digital marketing tactics is essential to make your voice heard. This includes social media, email campaigns, creating a high-quality website, understanding search engine optimization (SEO) and more. By taking advantage of these factors, your business has the potential to be seen and heard in a growing business that has a growing presence of eager entrepreneurs ready to envelop the market. 

    To learn more, visit our website: www.extraktlab.com

    36 min
  • [Legal] Top 5 Success Factors for CBD Brand Leaders - #27

    The Top 5 Success Factors of CBD Brand Leaders continues! In our last episode, Dr. Jon and Randall Thompson began the discussion by talking about the first steps in the top five CBD brand leader success factors - planning and getting your investors involved early. Now, they continue on to discuss how to understand your regulatory path and how to choose the right business partners. These are crucial steps in making sure that you can follow the same success factors that the leading CBD brands in the world adhere to.

    When you think of what a regulatory path might be, what comes to mind? If you imagine a path to follow that keeps your business within legal limitations, you might be on the right track. The laws surrounding the hemp and CBD businesses vary from state to state, and country to country. Following those guidelines can determine whether or not you become a profitable business and stay that way, or crash and burn due to mislabeled products, or other stipulations that are inadvertently disregarded. Dr. Jon and Randall clarify how to recognize and stay within the regulatory path in your business to ensure your success.

    In the final Top 5 Success Factors of CBD Brand Leaders episode, Dr. Jon and Randall will discuss how to create your own advantageous niche in the market and how to optimize your digital marketing strategy so that you can shout your brand from the rooftops. Tune in to find out the best possible business practices you can utilize to create a successful business practice in the hemp and CBD market.

    To learn more, visit our website: www.extraktlab.com

    29 min
  • [Planning] Top 5 Success Factors for CBD Brand Leaders - #26

    Top5 Success Factors for CBD Brand Leaders. The CBD industry has undoubtedly offered a fantastic opportunity for entrepreneurs to create exciting and successful new brands. These CBD business opportunities are plenty and has opened the door for others to follow suit from a number of top CBD brand leaders. But, these CBD brand leaders did not rise to the top on a whim. There are a number of success factors that have been taken into consideration when starting and operating a successful CBD business in a booming, yet competitive market. If you are beginning to consider starting your own CBD brand, it is crucial that you follow and implement the same success factors to thrive in the hemp and CBD industry.

    In this episode of extrakTALKS, Dr. Jon and Randall Thompson discuss the top five success factors of CBD brand leaders. To dive into the world of CBD business opportunities these five factors are critical to create and maintain a profitable CBD business. These include: Getting investors involved early, Understanding the regulatory path, Choosing the right business partners, Creating your own advantageous nice in the market, and optimizing your digital marketing to shout your brand from the rooftops of the web. Listen in to learn how you can implement these five success factors into your new or existing CBD brand and see how your profitable your business can be in this exciting new market.

    To learn more, visit our website: www.extraktlab.com

    27 min
  • Hemp Processing Bootcamp- #25

    The hemp plant is an incredibly versatile, useful plant for a plethora of applications. Through hemp processing, hemp can be harvested and used for a variety of purposes including industrial use in the form of textiles and fibers, or cannabinoid extraction like CBD, CBG and other plant components. The numerous uses of hemp continue to grow and all are achieved through using some form of hemp processing.

    If you are new to the term “hemp processing,” it can basically be summarized as the entirety of the extraction or industrial use process from the time the hemp plant is harvested to the point of a final product. On the industrial side, this could include shucking, decortication, and treatment of parts of the hemp plant to create products like fabrics, textiles, paper, building materials and more. In cannabinoid extraction, hemp processing will include shucking, but will then include processes like decarboxylation, extraction, winterization, filtration and distillation to achieve a proper cannabinoid extract product.

    In this episode of extrakTALKS, Dr. Jon and Randall Thompson will discuss everything you need to know about hemp processing from grow to product and every step in between. Whether you are a farmer, grower, processor or investor, hemp processing factors into each and every aspect of the industrial hemp and extraction industry. If you happen to fall into any of these categories, you need to tune in to this week’s episode of extrakTALKS with Dr. Jon and Randall Thompson on the inside secrets of hemp processing.
    To learn more, visit our website: www.extraktlab.com

    58 min
  • How to Have the Best Harvest Ever! - #24

    into consideration for a successful hemp grow. Factors like geographic location, daily weather, soil quality, and others will determine the overall quality, and quantity, of your harvest this season. If you want all the time and effort you put into your hemp crop during the growing season to be fruitful, or you need to learn how to harvest hemp for the first time, you need to pay close attention to the factors that we will discuss in this podcast episode.

    In this episode of extrakTALKS, Dr. Jon and Randall Thompson explain how to have the best possible harvest this season. They will explain how to harvest hemp, what strains are best for CBD or industrial hemp production, growing climates and other environmental factors including much more. Dr. Jon and Randall will also explain the harvest process for farmers and processors as each need to know the factors associated with a successful harvest for the sake of profitability in a growing industry. So, tune in to this week’s episode if you are interested in learning more about how to harvest hemp, and how to have the best hemp harvest ever this year. To learn more, visit our website: www.extraktlab.com

    1 hr 1 min
  • Ultimate List of Hemp Strains - #23

    What is the ultimate list of hemp strains? Believe it or not, not all hemp plants are created equal. Varying hemp strains can determine the formulation, effects and quality of a CBD extract. The reasons for this are plenty - varying levels of CBD content, terpenes located in the hemp strain, overall grow quality of a particular hemp strain - these are all factors in creating a particular hemp derived product.

    What’s more, a particular hemp strain can also determine the legality of a hemp product. Different hemp strains tend to have varying levels of THC - still federally illegal in the United States. If a hemp strain is grown that tends to have a higher level of THC, it can lead to a “hot crop.” This means that a test of a hemp grow can be tested and will have to be legally destroyed if THC levels are above .03%. Similar to this, other hemp strains can be grown to contain higher levels of CBG, CBN, and various terpenes to determine a unique hemp product.

    In this episode of extrakTALKS, Dr. Jon and Randall discuss the ultimate list of hemp strains. This episode will cover listener submitted survey questions on what strains farmers prefer to grow, which strains have the best flavor, aroma, and cannabinoid content, what they do to ensure the best grow possible and more. 

    55 min
  • Top 5 Reasons to be EU GMP - #22

    When it comes to the United States, the legality and regulation of CBD is relatively straightforward under the 2018 Farm Bill. In the EU, however, regulations of CBD vary greatly making GMP compliance a more complicated conversation overall. Much like the FDA, the European Medicines Agency has regulations in place that regulate the use of CBD as a food or medicine product, but depending on the country itself, EU GMP compliance is widely different.

    For example, while CBD is considered an illegal narcotic in Sweden, but is considered to be a novel food in Spain. These discrepancies are widespread throughout the European Union, so what is the point of putting in the effort of being EU-GMP compliant?

    In this episode of extrakTALKS, Dr. Jon and Randall Thompson discuss the top five reasons to be EU-GMP in the CBD industry. Among the top five reasons in this episode are: Access to a 500M population, Taking advantage of a country by country EU market that is continuing to grow, opportunity to implement a pharmaceutical quality system that will increase the professionalism of your own company, Differentiation of your company, and Building consumer confidence in a quality product. Listen up if you are interested in tackling the opportunities of EU-GMP compliance in the ever increasing CBD market.

    1 hr
  • Insider Secrets to Choosing a Hemp Processing Partner - #21

    Business partnerships in any industry can be as risky as they are lucrative. When it comes to choosing a partner in the CBD extraction industry, there are important factors to consider just like any other business opportunity. While each industry has its own set of guidelines, some mesh together with the hemp and cannabis industry including product handling and storage, health and safety precautions, personnel training and more. Without considering these factors, a business partnership can turn sour and loss of profits become inevitable.

    Specifically in the hemp and CBD industry, some unique considerations need to be understood when choosing the right hemp processing partner. Some of these factors may include product formulation testing equipment, laboratory setup, biomass procurement and inspection among others. It is also important to consider the legal requirements in this ever changing environment and whether or not a potential partner is on the same page as you when it comes to following local and federal regulations.

    In this episode of extrakTALKS, Dr. Jon and Randall Thompson discuss all there is to know about choosing a hemp processing partner. Whether you are a new startup looking to find the ideal partner to start your hemp processing adventure, or an experienced extractor branching out to the next potential project, Dr. Jon and Randall have valuable information you can benefit from in this episode.

    51 min
  • Top Five Things Investors Should Know - #20

    When it comes to CBD processing and the hemp extraction industry, investors have become increasingly interested in their involvement. With the CBD industry projected to grow by the billions within the next few decades, the potential for monetary gain as an investor in this industry is a promising prospect. Of course, as with any investment, there are a number of considerations to keep mind of before diving into the CBD processing industry.

    With the booming of the CBD industry in recent years, profits are ever-increasing for extraction businesses. Of course, this often draws in partnerships and profitable investment opportunities, but also creates its own set of concerns that are necessary for an ideal business venture. Whether you are new to the industry, or an CBD extraction veteran, would you know the most important considerations before investing?

    In this episode of extrakTALKS, Dr. Jon and Randall Thompson discuss five important considerations for any investor interested in investing in the CBD industry. Some of these considerations discussed are: Where is the CBD industry headed? What are the potential risks involved in investing? Necessary information to maximize operating profits, objectives necessary to improve top line revenue, and scale up strategies for hemp startups and operating businesses. By implementing these five factors, your chances of success are exponentially increased - listen up in this episode of extrakTALKS to find out how.

    59 min

About extrakTALKS with Dr. Jon

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If you’re a farmer (hemp), grower (marijuana), processor, chemist, investor, entrepreneurs – or maybe you’re just curious – this podcast is for you. Listen in as Dr. Jon talks about everything…