Episode 04 : On this week's episode, I sit down with Sheldon Pinto, co-founder of The Order in South Orange, New Jersey. This one got away from us in the best possible way.
Sheldon and his family built something really special in South Orange. Great coffee with incredible hospitality unless you try to modify a menu item. We get into what it was actually like to open a business with your whole family, make it through a pandemic six months after opening, and keep showing up for your community every single day.
We also covered dogs, ghosts, Harry Potter, and the true value of time.
Ironically, our longest episode yet.
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Some people leave everything behind to build something special. Extraordinary Joe is a podcast that finds those people, sits down with them and goes deep.
Host Jeremy Lyman, co-founder of Birch Coffee in New York City, brings a rare insider's perspective to every conversation. From the first spark of an idea to the moments that almost broke them, these are the real stories behind the places that feel like home.
Because a truly great coffee shop is never just about the coffee.
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