EXTREME MARKETING PODCAST

EXTREME MARKETING PODCAST

By Vids Inc. TVBusinessMarketing
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EXTREME MARKETING PODCAST episodes

  • From Booths to Google: The Playbook for Profitable Attention
    Host: Nolen Davis
    Guests:
    • Bill Lauf — 40-year trade show veteran (segment: Staging Your Brand)
    • Charles “The SEO Rapper” Lewis — SEO & digital strategist
    • Doug Winnie — #1 ActionCOACH (segment: Marketing Is Math)
    What you’ll learn:
    • Why trade shows are still a secret weapon for immersive brand experiences—and how to avoid “bad brand messaging” on the show floor.
    • The Eight Domains of Profitable Trade Show Marketing and how to decide if you’re ready—and which shows deserve your budget.
    • SEO foundations that actually move the needle: Google Search Console, page speed, and why Google’s endless scroll means today is all about positioning, not “page 1.”
    • “Marketing is Math”: how to calculate your Cost to Acquire a Lead/Customer (CAC), plus Doug’s 5-Pack website metrics to track every month.
    Key takeaways:
    • Trade shows are event marketing: design participation, not just decoration—make people do something with your brand.
    • Don’t ship slow sites. Resize/compress media and test with PageSpeed Insights; fast experiences rank and convert.
    • Measure or it didn’t happen: know your CAC and the monthly 5-Pack (visitors, pages/session, time on site, bounce rate, leads).
    • Homework:
      1. Total last 12 months’ marketing spend ÷ leads = cost per lead.
      2. Record your 5-Pack monthly and compare to last month + last year.
      3. Set up Google Search Console and submit your sitemap.
    CTA: Need help choosing shows, fixing SEO, or building a measurable marketing engine? Visit ExtremeMarketingPodcast.com and connect with us.
    45 min

About EXTREME MARKETING PODCAST

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Extreme Marketing Podcast is where bold strategies meet real-world business growth. Hosted by marketing powerhouse Nolen Davis—Guinness World Record holder, best-selling author, and video production…