Navy seals are the best trained soldiers in the world. They operate in absolutely chaotic situations where miscommunication can mean death. Unclear directions or an individual going on a solo run can mean death. For navy seals, leadership matters. Their rules of leadership are at the core of the book written by Jocko Wilink and Leif Babin. In this episode we go deep on these rules and how they apply to business. The toolkit mentioned at the end of this episode will be available in the next couple of weeks. Sign up at www.usebecause.com/subscribe to get an alert when it goes live.