It’s important to understand and clarify what strategy is. Is strategy a plan? Is strategy a goal? Is it a vision? In this episode, we discuss the 5 aspects of strategy. 

Charity Susnick, Director of Development and Communications talks about the unique challenges of marketing for non-profit organizations and shares what they learned about their community in the midst of a global pandemic.

This is the final part of a 4 part series on Marketing Strategies for Customer Retention. In this episode, we discuss how you can use referral marketing to help retain your client base.

This is part 3 of a 4 part series on Marketing Strategies for Customer Retention. In this episode we discuss how you can use social media engagement to help retain your client base. 

This is part 2 of a 4 part series on Marketing Strategies for Customer Retention. In this episode we discuss how you can use content marketing to help retain your client base.

This is part 1 of a 4 part series on Marketing Strategies for Customer Retention.

Often people realize that they need video as a part of their marketing strategy, but they are not sure where to start. Without clear objectives and planning, you may end up with a video project that leaves out key objectives, or tries to do too much with too little.

A properly strategized video campaign will take into account all your objectives and resources, and make sure that you maximize the execution and delivery of your campaign. 

Join us as we explore some ways to discover and maximize your video strategy. 

There are several ways to price the work you do for clients. In this episode we examine those strategies, with an emphasis on value-based pricing. Is this relatively new model right for you?

Ashley Emerzian shares her entrepreneurial journey with us, as well as her experience in running and marketing a unique kind of law firm.

Lead Nurturing is process, not a brief event. It’s a long term customer relationship growth strategy. In today's episode, we talk about how you can grow your relationships with your contacts over time.