Extrology: Mastering People, Performance & Purpose

Are you confused by conflicting nutrition advice, tired of diet fads, or simply curious about the fascinating world of food science?

James Collier, Co-Founder of Huel, and author of “Well Fed” brings his 30 years of nutrition expertise to this week’s episode of the Extrology podcast.

Lee & James demolish myths, expose misinformation and reveal the shocking complexity behind what we eat. In this episode you’ll learn: 

• Why there’s NO such thing as an “optimal diet”.
• How social media influencers manipulate nutrition information.
• Why black-and-white thinking about nutrition is harmful.
• About emerging food technologies from cultured meat to GMOs.
• The importance of contemplative eating. 

This episode is more than just another nutrition podcast - it’s a journey into understanding how what we eat impacts not just our bodies but our entire planet. 

James Collier: 

https://www.instagram.com/jamescollierrnutr

https://www.linkedin.com/in/james-collier-a717604/

https://jamescollier.substack.com/

Well Fed

https://lnk.to/WellFed

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Nature will carry on with, or without us; on our current trajectory, will the human race do the same?

Eoin Murray isn’t so sure, which is why he’s come to be a visionary in sustainable investing, nature finance and biodiversity strategies, all while creating opportunities for others to carry the torch.

He balances profit with purpose, capitalism with conservation, and we’ve much to learn from his experiences, lessons, and bold visions for the future - so join us on this future-focused, extremely human episode of Extrology.

Lee and Eoin discuss:

• Eoin’s purpose-led journey into sustainable investing and nature finance
• The importance of continuous learning, reflection and mindfulness in investment and business decisions
• Challenges and opportunities in nature investing
• The role of serendipity, mentors, and being at the right place at the right time in shaping a successful career
• Eoin's commitment to creating opportunities for those able to make more impact than himself
• The fundamental economic shift we need in order to properly value nature

Eoin Murray: 

https://www.linkedin.com/in/eoin-murray-2164787/

Rebalance Earth

https://rebalance.earth/

https://www.linkedin.com/company/rebalance-earth/

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Extrology:

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

RE-RELEASE: WATCH FULL VIDEO ON YOUTUBE:
https://www.youtube.com/watch?v=jOZEGITVY6I

Tommy Entwistle’s passion for mountaineering, and the brands who support pioneers of adventure, is driven by his ability to ‘endeavour through adversity’.

That motto is synonymous with both himself and ThruDark, for whom he was Brand Director when we spoke to him in 2023.

It’s an impactful, heartfelt exploration of a man whose perception of success relies less on quantifiable ambition, but on community, connection, and collective strength.

Join us on Extrology to catch this thrilling conversation for the first time in full video on YouTube!

Lee and Tommy discuss:

• Mountaineering’s parallels with Tommy’s other early passion, Rugby League
• Early entry into the mountaineering world and appreciating nature
• Learning that nothing works without great people
• Finding your ‘2am Club’
• Building brand around your story, rather than attaching a story to your brand
• Community being a core pillar of branding
• Success being defined less by numbers and outcomes

Tommy Entwistle: https://www.linkedin.com/in/tom-entwistle-a929b847/

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Gary Arndt’s life, experience, and acclaimed podcast serve as a masterclass in exploration, resilience and storytelling.

As host of the Everything Everywhere Daily podcast, with 1.6m monthly listeners, Gary has inspired millions with his unmatched ability to weave history, culture and human connection into captivating narratives.

His story of curiosity and courage will inspire you to learn and grow, as he shares his journey on episode 120 of Extrology!

Lee and Gary discuss:

• How curiosity drives each new adventure
• Lessons of resilience and perseverance from Gary’s travels
• Learning to become a profound storyteller
• The value of preservation
• Living in the middle of an age akin to the industrial revolution

Gary Arndt: https://www.linkedin.com/in/garyarndt/

https://everything-everywhere.com/

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Extrology:

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https://www.instagram.com/extrologypodcast/

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https://substack.com/@extrology

https://www.youtube.com/@extrology

Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

From a childhood marked by upheaval as a refugee, to becoming a pop star influencing a presidential election, Christian Ray Flores’ life reads like a movie script.

That’s just the beginning though - he’s an entrepreneur, coach and philanthropist, and his experiences now serve to empower others. 

We’ve much to learn from Christian, and as he joins us on Extrology, we explore what drives him, the values that guide his mission, and what he sees as the secret to thriving in a world full of possibilities. 

Lee and Christian Ray discuss:

• The blessing and curse of choosing cause over commerce
• How uncertainty creates the opportunity to be a great entrepreneur
• Christian’s remarkable musical career, and how it tied into a presidential election
• The process of recalibrating your career
• Choosing between lowering your goals, or elevating your habits

Christian Ray Flores: https://www.linkedin.com/in/christianrayflores/
Xponential Life: https://www.linkedin.com/company/xponential-life/

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Extrology:

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

RE-RELEASE: WATCH FULL VIDEO EPISODE NOW ON YOUTUBE > https://www.youtube.com/watch?v=4bF9QnseU0U

Of all our guests on Extrology, few possess a relentless passion for their mission on quite the same level as Rich Stockdale, Oxygen Conservation’s fantastic Founder.

His company’s mission will always remain relevant, and his environmental sentiments on episode 53 are pertinent now more than ever; that’s why we’re revisiting another of our most popular episodes of Extrology, now available on YouTube for the first time!

Join us to discover how his work is leaving a legacy for the next generation to shine, how Oxygen Conservation has marvellously outdone their expectations, and how they’re taking on the small task of saving the world…

Lee and Rich discuss:

• Aspirations to become the world’s first conservation-focused unicorn company
• A love for sport feeding into a deeply instilled work ethic
• Sowing the seeds of the business idea at the Environment Agency
• Modern approaches to the indisputable need to take action around the environment
• Oxygen Conservation’s initial goals being blown out of the water
• Hiring people fundamentally better than you in business
• Parallels between business and sport, the environment and much more

Rich Stockdale: https://www.linkedin.com/in/richstockdale/
https://www.instagram.com/richstockdale_/
Oxygen Conservation: https://www.oxygenconservation.com/
https://www.instagram.com/oxyconservation/

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Extrology:

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

Michael McLean is not your typical entrepreneur - he’s turned a bankrupt ice hockey club into a championship team, tripled the profits of his family business, and inspired thousands to embrace bold action.

With a no-nonsense, take-no-prisoners approach, Michael’s motivational sentiment will push you to rethink success and purpose. Join us to explore the power of ‘Vitamin N’, the secret to winning every day, and the three most important words you should live up to.

Lee and Michael discuss:

• Being the ‘Merchant of Truth’ and the personal philosophy that fuels Michael’s success
• Balancing being ruthlessly effective in business with making a meaningful impact on the community
• The parallels between building a championship sports team and running a profitable business
• The one ‘no-BS’ mindset shift every leader needs to adopt immediately

Michael McLean:
https://www.linkedin.com/in/michael-mclean-12b9671a5/

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

RE-RELEASE: WATCH FULL VIDEO EPISODE NOW ON YOUTUBE > https://youtu.be/DOkJP8s3_3o

Mark Reeves’ story is one of our most popular on Extrology for a great many reasons - his infectious positivity, remarkable mental resilience, and fulfilling, purpose-led life.

After witnessing the attempted murder of his father at a young age, Mark faced a lifetime of challenges. But through Shaka Surf, he’s found healing, helping others rediscover themselves through the ocean.

Enjoy this episode from the back catalogue of Extrology’s greatest guests, now available to watch in full on YouTube for the first time - discover what makes Mark’s story, and the worldview it created, so uplifting.

Lee and Mark discuss:

• The origins of Mark’s surf discovery and how he embraced the lifestyle
• Positivity seeping through every part of Mark’s leadership at Shaka Surf
• Making choices to be rich in life
• The traumatic event which, at just 8 years old, changed Mark’s life trajectory
• Creating and growing the huge phenomenon of the UK Dog Surfing Championship

Mark Reeves: https://www.linkedin.com/in/mark-reeves-722ba724/
https://www.instagram.com/markyreevesie
Shaka Surf: https://www.shakasurf.co.uk/
https://www.instagram.com/shakasurfbranksome/?hl=en

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Lee Cooper:

https://www.linkedin.com/in/leecooperrecruiter/

After years in the C-suite, Dave Callan’s transition into personal performance coaching has seen him conquer a 250km ultra-marathon in Namibia.

That commitment to peak performance is both a physical feat, and a marvel of mindset - we’ve so much to learn from a man whose story spans far beyond the boardroom.

Whether you’re navigating a career pivot, leading a team, or simply looking for inspiration to take on life’s challenges, you won’t want to miss this episode of Extrology.

Lee and Dave discuss:

• Leveraging corporate leadership experience to thrive under extreme pressure
• How to transform your mindset to embrace challenges and grow through discomfort
• Making bold career transitions to align work with values and purpose
• How to overcome self doubt and make mental breakthroughs
• Achieving your peak performance
• Dave’s journey to discovering his potential through an alcohol-free lifestyle

Dave Callan: https://www.linkedin.com/in/dave-callan-3bb94413/
ONTO: https://www.linkedin.com/company/onto-consultancy/
https://onto-coaching.com/

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Extrology:

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Lee Cooper:

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Happy New Year Extrology listeners! As we step into 2025, I want to take a moment to reflect on what's ahead: a year full of growth, endless possibilities and the opportunity to create something truly extraordinary.

2025 is your year, so join me in celebrating the new year as a blank canvas. It’s a fresh start to dream big and strive for those dreams with renewed drive. 

We’ve plenty in store on Extrology this year to keep you inspired, motivated, and focused on your purpose, so join our community as we strive to make 2025 extraordinary.

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Extrology:

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Lee Cooper:

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