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Troy Simms is the Director of Business Development for U.S. retail fuel partnerships at ExxonMobil one of the largest international publicly traded energy companies, and the largest direct descendant of John D. 'Rockefeller's Standard Oil.

Loyalty360 CEO Mark Johnson met with Simms to discuss the brand's Exxon Mobil Rewards+ program, its recent partnership with Walmart, and how changes in the customer landscape have impacted brand loyalty.