In this episode we evaluate the first Design Thinking tool of this podcast season, as we discuss the benefits and potential pitfalls of using 'Five W's & H Questions'. This tools allows us to gain better understanding of the opinions and wishes of our customers, whilst removing judgement and assumptions. It can get us closer to the 'right' problem statement, and it bring nebulous thoughts together, before drilling down for further clarity. But should 'why?' really be used in a coaching ...