Fabian Geyrhalter is the author of the Leanpub book Bigger Than This: How to Turn Any Venture Into an Admired Brand. In this interview, Leanpub co-founder Len Epp talks with Fabian about his background, moving to LA from Geneva, the US educational system and studying design, how to approach branding for early-stage companies or Series A startups, his surprising experience in an Amazon bookstore, his writing, and his experience as an author.

This interview was recorded on January 29, 2018.

The full audio for the interview is here. You can subscribe to the Frontmatter podcast in iTunes or add the podcast URL directly.

This interview has been edited for conciseness and clarity.