In this episode of The Future of Consumer Marketing, host Brett Stapper interviews Daricus Releford, CEO and Co-Founder of StoreCash. StoreCash is disrupting the cashback space by maximizing customer returns through a subscription model that delivers 7-15% savings across 400+ major retailers. Unlike traditional cashback platforms that keep a portion of merchant commissions, StoreCash passes maximum value to customers for a $24 annual fee. The company has reached nearly $1M ARR by targeting budget-conscious consumers, primarily women aged 30-36, many of whom are mothers. Through strategic paid acquisition and market education, Daricus has built a sustainable consumer fintech business while navigating the unique challenges of mobile app monetization.