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Podcast Show Notes: Facebook Ads Don't Work… Unless You Do This (Ch 19. Build Your Audience)

For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.

Episode Summary:
Host Jonathan Milligan dives into the “Paid Traffic Playbook” and reveals how to use Facebook lead campaigns to grow your email list—without falling into the common traps that waste money. Learn the mindset, strategy, and step-by-step process for turning paid ads into a long-term investment in your business growth.

Key Topics Covered:

• The story of Founder magazine’s explosive list growth and course launch using Facebook ads.
• Why most people fail with paid ads: lack of strategy, unrealistic expectations, and focusing on quick sales instead of building relationships.
• The importance of treating paid advertising as an investment in future revenue, not just an expense.

The Paid Traffic Playbook:

1. Set Your Budget:
   Decide how much you can invest in ads, thinking long-term rather than expecting instant results.
2. Define Your Target Cost Per Lead:
   Research industry benchmarks and set realistic goals for your campaign.
3. Craft Your Lead Magnet:
   Create a valuable, relevant free offer that addresses your audience’s pain points.
4. Design Your Landing Page:
   Keep it simple and focused on capturing email addresses with a clear call to action.
5. Set Up Your Facebook Ad Campaign:
   Use the conversions objective, start with your warm audience, and test your ad copy and images.
6. Monitor and Optimize:
   Track key metrics, A/B test different elements, and refine your campaign for better results.
7. Nurture Your Leads:
   Develop an email sequence to build relationships and introduce your paid offerings.

Action Step:
Write your first lead campaign ad:

• Define your free offer and ideal audience.
• Craft a punchy headline and compelling ad copy.
• Choose an eye-catching image.
• Set your daily budget and plan your landing page.

Key Takeaways:

• Approach Facebook lead campaigns as a long-term investment in building your list, not a quick sales tactic.
• Set a budget, create valuable lead magnets, and nurture your leads for maximum ROI.
• Consistent measurement and optimization are essential for success.

Connect:
For more resources and to get the “Your Message Matters” book series, visit platformgrowthbooks.com.