On this episode of Blogging Breakthroughs with Faith Mariah I discussed:

Lead Magnets vs. Direct-to-Offer Facebook Ads: While you can run ads straight to a $150 offer, building an email list first is usually more effective. This lets you nurture leads, retarget them for less money, and present multiple offers over time.

Warm Audiences Are Key: If you do run direct-to-offer ads, start with a "warm audience" – people who have already interacted with your website or social media. They're more likely to convert than cold traffic.

Ads Require Testing and Iteration: Don't expect immediate success with Facebook Ads. Be prepared to test different copy, visuals, and sales page elements, especially with cold audiences.

Recoup Ad Spend with a Low-Ticket Offer: A common strategy is to use a low-priced offer (e.g., $7-$9) in your email welcome funnel to recoup the cost of your ads. This minimizes risk and allows for more profitable launches later on.

Don't Underestimate the Power of Email Marketing: Strong email marketing skills are essential for converting leads and recouping ad spend. Practice your sales sequences and nurture your audience consistently.

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