Facebook Ads Strategy for eCommerce

“We Deliver the results you hoped your last agency would”

Rory F. Stern has been a best-kept secret working behind the scenes to help build, grow, and scale many successful online companies for the last 14 years.  Today, he manages a small boutique media buying team that specializes in multi-channel traffic.  He is best known for creating ads that convert and being able to get a lot of policy challenged offers approved and running on Facebook.

Core business is growing a business with paid traffic.

How do we get started with this topic of paid traffic esp. Facebook ads for ecommerce?

Mindset for Facebook ads is critical

In the last couple of years, paid traffic has become a very popular topic. It’s often portrayed as very easy.

It is not for the faint of heart and it’s not easy!

It’s a dangerous place to be because you’re spending money!It’s like stock investing - you can lose your fortune with a few clicks of the wrong button!

It’s not as scary as that….but you can mitigate that risk

A lot of us have more time available than money when we start out.

It could take 60-90 days to pay off.

Why are you running paid traffic?

Paid Traffic Strategy vs implementation

Implementation is what everyone wants.

But what we are actually need to start with is strategy?

Goals of Facebook Ads Buying for ecommerce

What you are trying to accomplish?

What is the customer worth at 30, 60, 90 days, a year?

Typical goals of Facebook Ads for eCommerce

Scaling: Existing business with existing product, want to sell more of it

Reaching customers - Top seller on Amazon - a risk -

you don’t own customers!

You have narrow guidelines for how to follow up

What can you include in the packaging?

Are you looking to build a list (ultimately a customer list)?

What kind of list? For what purpose?

More reviews

More sales and better ranking

Find out what other products they might want

Running affiliate promotions (other people’s products)

Rory built ecomm store via a contest

Often the USE of a list is the issue not the list itself

Direct to sale?

If you want to sell products, it might take 6 steps to get there.

Build a list

Name and email address

Follow up with people to ask a lot of questions

Facebook Ads Strategy must always involve numbers

Data

Numbers

How are you defining success?

Time

How long are you giving this to work?

Nothing works within 24 hours!

It may take 30, 60 maybe even 90 days to accomplish goals.

If you’re looking for growth/scale, it’s usually because you’ve hit a ceiling.

So you need to figure out how to get past the ceiling.

Risk tolerance in investing in Paid Media. How much money do you have right now that you could flush down the toilet and get zero dollars back?

That is how much you should be willing to spend!

That means for most of their clients at least $4500 a month; average $150 a day.

Do you have $2000? DO you have $500?

People find a number that way. Then you can divide it over a timeframe over which you can get good meaningful data.

Plan for your Facebook ads

A failure to plan is a plan to fail What is the best way to plan?

Clarify your goals!

Regardless of what you spend, you’ll never get “nothing” back.