There’s knowing your customers and there's UNDERSTANDING YOUR CUSTOMERS. It’s critical that you do. We tend to THINK that we know our Ideal Customer Avatar, which you will hear me reference to ICA. Multiple business owner I spoke with don't know their ICA and that’s a BIG MISTAKE, especially when it’s time to create your Facebook Ads. It’s super important because you can communicate directly with your audience. You can create an image and a text copy which will relate with your service or products. They will feel like you understand them and you connect with them. 

 

In today’s episode you will learn:

 

The difference between demographics and psychographics. 

Why it’s important to understand your Ideal Customer Avatar

Tips & tricks to learn more about your ICA.What is Facebook Audience Insight and what it does for you.Would you like to join the waiting list of my new upcoming program specifically for Small and Local Business owners just like you? This program will teach you how to set up for success in order to get you started with Facebook Ads for your business. We touch on points like:Installing Business ManagerNavigating and understanding Business Manager and Ads Manager.

Understanding some of the most important Facebook Ads Policies.How to set up your Facebook Pixel and make sure it works. How to create a basic campaign in Facebook Ads.Send me a DM on Instagram @steveloiselle_ to know more about this program.Here are some links that we discussed about today: Manychat: https://manychat.pxf.io/91gojAmy Porterfield: https://www.amyporterfield.com

Facebook Audience Insight: https://www.facebook.com/business/news/audience-insights

Steve Loiselle Instagram: https://www.instagram.com/steveloiselle_