I talk to Facebook ads & Instagram strategist, Laura Moore who helps businesses to generate leads and increase sales using Facebook and Instagram. On this episode we focus on Facebook ads specifically:

How Facebook has changed over recent years

Tips to get the most out of using Facebook with or without advertising

When to pay to boost your FB posts and when not too

How to create an effective Facebook ad strategy

The importance of the Facebook pixel 

How Facebook can find more of your ideal clients using lookalike audiences

The minimum and ideal budget you need to invest in Facebook to advertise effectively 

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