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Most Facebook Ads don’t fail because of targeting.

They fail because your system can’t convert the attention.

If you’ve:

You’re not alone.

And more importantly…
you’re not the problem.

Most people think Facebook Ads are about:

That’s what most agencies optimise.

But here’s what actually determines whether your ads work:

👉 How many conversion touchpoints your prospect experiences before they decide to buy

If someone clicks your ad once…
lands on one page…
and then disappears…

You don’t have an ads problem.

You have a conversion system problem.

Let’s be honest.

Most agencies will:

But they don’t fix the thing that actually drives revenue:

👉 buyer readiness

They assume:

“If we send more traffic, conversions will happen”

But that’s not how people buy anymore.

Today’s buyer needs:

If your system doesn’t support that…

More traffic just means more wasted spend.

We don’t start with ads.

We start with your conversion system.

Specifically:
👉 how your prospects move from “interested” → “ready to buy”

Using what I call a:

Instead of relying on:

We engineer multiple touchpoints across:

So your prospect doesn’t just “see” your offer…

They understand why it’s the right decision.

When this is set up properly, you get:

In simple terms:

👉 You make more money from the same audience

No generic “Bronze / Silver / Gold” packages.

Everything is built around fixing what’s actually broken.

Best if:

We:

Best if:

We:

Best if:

We:

Ask yourself:

If the answer is no…

That’s your bottleneck.

If you want to know what’s actually holding your ads back:

👉 Find Your Biggest Conversion Leak (Free)

or

👉 Get Your 30-Day Fix Plan

Facebook Ads still work.

But not in isolation.

The people getting results today aren’t just running ads…

They’re building systems that turn attention into decisions.

If you fix that, everything else gets easier.

The post Before You Hire a Facebook Ads Agency, Read This First appeared first on Success Unscrambled.

Lucy didn’t have a traffic problem.
She had a conversion problem.

Her ads were getting clicks.
People were watching.
Some were even opting in.

But very few were buying.

If that sounds familiar, you don’t need better ads.
You need a better conversion system.

In this post, I’ll show you why most Facebook ads don’t convert and what to fix first.

Understanding conversion rates will help you assess if your ad types and ad copy are effective. You want your audience to perform the desired action after interacting with your Facebook Ad. They aren’t just there to look pretty.

So, what is a conversion rate? Simply put, it is the percentage of people who convert into a new behaviour after being exposed to an intervention.

In the context of Facebook Ads, it is the number of people who purchase your product, or sign-up for your email list, after being exposed to your ad. 

Facebook advertisers do not need to only be concerned with low click-through rates, it is essential that their Facebook Ad conversion rate is also high. Clicks should lead to a specific action and new customers for your business.

One benefit of running Facebook Ad campaigns is access to Facebook Analytics. This powerful tool can lead to high conversion rates by allowing you to assess what is and isn’t working when it comes to converting Facebook users into customers. 

Facebook metrics also help set pricing for the site with your advertising cost being tied to social media users’ interaction with your Facebook campaign.

Remember that Facebook takes a variety of factors into account when setting pricing on the site, including your campaign goals, so the prices listed here are average.

Cost per click, or CPC, refers to the price per click on your Facebook Ad. The average CPC is $0.94 per click. You can choose to bid on CPC when running your Facebook Ad. Facebook will then attempt to get you the most clicks possible in the budget you set. This can be a great way to generate views for your blog posts or to bring people to a landing page.

Cost per mile, or CPM, refers to the price you pay per one thousand impressions. Where did mile come from? It means thousand in Latin. You are learning language and average cost today! 

CPM is a great option to get your ad seen by as many potential customers as possible. When you bid on this advertising option on the social network they will get your ad seen by as many of their millions of daily active users as your budget allows. The average cost is $7.19.

Cost Per Like, or CPL, refers to the cost per like your Facebook page receives from your ad. Increasing likes helps build brand awareness. It can also lower costs by increasing the number of people seeing your content outside of sponsored content. It currently averages $1.07.

Cost Per Action (CPA) is a choice when running Facebook Ads that will have you paying per your desired action. Once you set your budget and your desired action Facebook will optimize for you to receive as many actions as possible. 

This is a better option than just paying for link clicks when your concern is your Facebook Ads conversion rate. The price is $5.47 on average.

Facebook Ads does not charge everyone equally for any of their four price options. A variety of factors are at play. We will take a look at some of them here. 

The people you are seeking to reach with your ad will affect the cost of the ad. Facebook allows you to narrow the Facebook users seeing your ad to those that fall within the parameters you set. 

This prevents you from shooting in the dark at all 25-40 year-olds in the Midwest but rather lets you drill down into only those that share an interest in what you are offering.

For example, if you are offering running shoes it would display to those that are interested in marathons.

This targeting increases the effectiveness of ads but can also come with a price. Not all audiences clock in at the same dollar amount. As you tailor your audience you will see the pricing of your ad change. 

Facebook rewards ads that its users like. They use a variety of metrics to determine whether the ads people see are relevant to them and engaging. The better your ad scores the cheaper it will be to run the ad on Facebook. 

To reduce your costs produce good ads. This has the added benefit of enticing customers. Conversions are higher with good-quality ads. 

Where you opt to place your ad within Facebook’s ecosystem will also affect the price of your CPA. Options include choosing to only display your ads on mobile, placing your ads in Facebook newsfeeds, integrated videos, and more. 

The abundance of choice lets you select where you can gain the most traction, and conversions, for your business. Though some of these options come at higher price points consider whether the increase in conversions makes up for the increase in Facebook Ads costs. 

Most people think the problem is:

It’s not.

The real problem is this:

👉 You’re asking people to buy after 1–2 touchpoints

Buyers don’t work like that anymore.

They need multiple exposures, angles, and proof before they decide.

That’s where most campaigns break.

Facebook ads are a powerful tool to drive traffic to your site, but they aren’t magic bullets. To make sure you’re getting the best results possible, follow these tips to boost conversions.

With the ability to target your Facebook Ads so precisely comes great responsibility. You want your ads to be seen by people that are interested in what you have to offer. Increase the effectiveness of your ads by targeting them to the right people. 

Facebook lets you target your audience based on age, location, gender, interests and more. Assess who your customer is and then go find them on Facebook. 

Facebook utilizes dynamic ads to show your products to the right people. Facebook automatically show your ad to people who have expressed an interest in what you have to offer whether that be on your website, app, or anywhere else across the internet. 

Opting for this targeting is an even narrower form of audience selection. These are not just people who share demographic details with your customers or are interested in things related to your product. 

These are people who have already gone through the trouble of interacting with your content outside of Facebook. They are highly primed conversion and are a great value for your Facebook Ad budget. 

Facebook rewards you for creating ads that people like. Advertising doesn’t have to be bleak and salesy. It can be engaging and fun.

If your ad is something that people like and find value in, then Facebook wants it on their platform. 

Ways to ensure high-quality ads make quality graphics, including great photos, and writing witty copy. 

Writing good ad copy not only means that Facebook will reward you with more views it can also be a part of creating more sales itself. Your copy should clearly lay out what you are offering and why people should want it. 

Emphasizing the value that people receive from choosing you is also best practice. Even those with large budgets do not want to receive less for their money. We all want to receive more for our money. 

Lay out in your ad the value they will get from choosing you. In a crowded field, why do I want to opt for you as my wellness coach? Why do you offer the best-knitted ferret jumpers? 

Make it clear they will receive a high-quality product at the best possible cost. Highlight any features of what you offer that stand out from the rest. 

If possible offer them a bonus. You could run a giveaway for people who sign up for your email list. You could offer free bonus materials if selling a course. The possibilities are endless. What you offer is high value make your potential customer see that. 

Facebook’s analytics tools are there for you to take advantage of. Look and see what ads are getting engagement and which aren’t. With the power of the world’s largest social media platform providing performance reports, there is no reason to not see how things are going. 

Once you have an idea of which ads perform well you can improve lower-performing ads to be more like the ads that are getting traction. You can also apply those analytics to your Facebook page posts and see which of your regular posts is performing best and consider boosting it or turning it into an ad. 

People are fickle. They love what you are doing one moment and hate it the next. Familiarity breeds contempt so avoid oversaturating your market with ads. Consider varying the ads so that your market doesn’t become annoyed. 

Perhaps worse than annoyance is indifference. If you are running the same ad over and over it can become part of the wallpaper. Your target customers might grow so used to your ad they view it as an extension of the navigation bar. 

Vary things up to keep your audience engaged and primed to follow through on your call to action. Keep your branding consistent of course but add interest and spice things up from time to time. 

Have fun with your advertising! Get creative. Test things out and see what works. We can’t overstate enough how much Facebook and your audience will value this. Don’t sit on your laurels and let your advertising become boring and stale. 

Use Facebook’s analytics tools to see what people like and think about how to deliver more of what the people want without boring the people. Stretch those creative muscles!

Tools to get your creative juices might include upgrading to Canva Pro and really getting in there and creating something fun and new. You could join a Facebook (the irony) group for advertisers to share ideas and look for inspiration there. You could do some good old-fashioned brainstorming. Don’t think too much just write what comes to mind and evaluate after. 

Call-to-actions are the words or images that prompt users to click on something. When designing your landing pages, think carefully about your CTA buttons. Do they match the tone of your message? Are they clear and concise? Is the button large enough?

The goal of your CPA Facebook Ad campaign is to get people to perform an action whether it be purchasing something or signing up for an email list. Make sure that that is clearly laid out for them to do in your ad. Be enticing too! 

A button that says click here without much else isn’t going to get clicked. Why do people want to sign-up for your email list? Do you offer exclusive content?

Why is your membership good value? Why do they want to purchase your potato warmer out of all of the potato warmers? Use your call to action to clearly highlight what makes what you have to offer so awesome.

Facebook advertising is a powerful tool for businesses looking to reach customers and prospects. But, like all forms of marketing, it requires constant monitoring and tweaking to ensure maximum results. Here are some tips to help you monitor Facebook Ad conversion rate effectively.

Conversion tracking tools allow you to track specific actions taken after a user clicks on a Facebook advertisement. They also provide detailed reports showing exactly how much money was spent on ads, how many impressions were seen, and how many clicks resulted in sales.

Knowing these numbers allows you to see how far your money has gone and whether you are reaching your targets with your current spending. 

You can set up conversion tracking for individual posts within your page. For example, if you run a blog, you can choose to track the performance of every single article posted. 

This allows you to see which articles perform best and which ones underperform. Facebook offers this same feature for posts on their site. You can see how many people viewed your posts and how many engagements they received. 

If you find that a particular post was shared more than others analyze it. What makes it stand out from the crowd? Test your ideas of what made it effective by creating more content. Perhaps you’ll find the secret to going viral. 

Custom audiences let you target users based on the criteria you define. For example, you can select only users who visited your site last week and clicked on a particular link. Once you’ve defined these parameters, you can build custom audiences based on them.

Defining your audience allows you to focus on people who need, want, or are likely to buy your product or service. No offence to those people who are not interested in what you offer but when it comes to advertising they aren’t worth your time. 

You want to hone in on converting people who are ready and willing to buy what you have to offer rather than persuading those whose interests lay elsewhere. 

Remarketing lists allow you to reengage past visitors to your site. When you’re running a Facebook Ad, you can specify which remarketing lists you’d like to display to previous visitors. 

Remarketing, simply put, is using cookies to track previous visitors to your website. If they have visited your site not only are they interested in your field they are interested in you specifically. Entice them back to finish the sale by advertising to them after they’ve left your site and navigated across the web to Facebook. 

Once you’ve created a campaign, you’ll receive daily reports showing how well your ads performed. These reports give you valuable information about your campaign, including clickthrough rates, cost per click, and conversion rates.

You can then continue to tailor what you have done based on this information. If you thought an inspirational quote as a call to action was your ticket to conversions and it wasn’t these numbers will bring this to light. You can then switch your approach to something else after good thinking and try again. 

A conversion rate of 1% means that for every 100 people who see your ad, one person clicks through to perform your desired action.

If you want to know what kind of conversions you should be aiming for, look at other businesses that have similar audiences to yours. You should ideally be outperforming the competition to continue to grow your business. 

According to Wordstream’s Facebook Ad benchmarks, the average conversion rate for paid Facebook ads across all industries is 9.21%. From this, we could say that a “good” conversion rate for your Facebook Ads should be around 10% or more. 

If you are in a particularly difficult or easy market you can adjust your expectations accordingly.

A few industries with conversion rates above the average include fitness, education, employment and job training, healthcare, real estate, and B2B. The fitness industry is doing particularly well with Facebook Ads clocking in at a 14.29% conversion rate.

Industries that have a tougher go of it when it comes to Facebook Ad conversion rates include retail, travel and hospitality, and poor technology clocking in the lowest at 2.31%.

Facebook Ads are a powerful tool for social media marketers, but they aren’t always effective at creating action. Facebook Ad conversion rates refer to the number of people who perform your desired action as opposed to the number of views your ad received. 

These actions are not only sales based but can include page views, video views or collecting contact information. The action you are looking for might be something that will lead to sales at the right time.

Facebook Ads are a powerful tool for businesses looking to reach their target audience. They allow business owners to create custom audiences, track conversions, and even run split tests.

The problem is that these tools don’t come for free. Given that Facebook Ad budgets are not unlimited you want to make sure your digital marketing is leading to conversions.

Facebook looms large in the social media field and that has translated into power in the advertising space as well. Facebook Ads are the medium of advertising on the site. The service is paid for via bidding and the price is based on a variety of factors including whether you are utilising CPC, CPM, CPL, or CPA. 

Advertising on Facebook helps you reach your potential clients but you want to ensure that your ads are leading to conversions. People need to not just be seeing your ad but also performing a desired action based on what they are seeing.

This action is not always a sale but can also be something like signing up for a newsletter. There are many strategies for increasing your Facebook Ad conversion rates that we could discuss during a call today.

The post Why Your Facebook Ads Aren’t Converting (And How to Fix It Without More Content or Spend) appeared first on Success Unscrambled.

It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms.

While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled.

As if the health restrictions weren’t bad enough Julie thought that this change was adding injury to insult.

As a business owner if you are looking to streamline social media management on Facebook then you’re probably familiar with the Facebook Business Page and the various tools available. 

For growth, any Facebook advertiser or content creator must identify the right tool. 

I’ve been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It’s like trying to choose between pizza toppings – so many options, so little time.

If you’re feeling lost in the jungle of Facebook tools, fear not!

In this resource, you’ll discover how to conquer the social media world and Facebook, its undisputed king and you’ll be able to pick the perfect tool for your needs.

It’s like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I’ll throw in Creator Studio as a wildcard contender. Don’t worry, you’ll come out on top.

Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management. 

Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go.

It’s like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media.

Facebook Business Suite was designed to replace Facebook Business Manager. Let’s face it, FB Business Manager can be as complicated as trying to solve a Rubik’s cube blindfolded, especially for small businesses with limited resources.

Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family.

You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance.

This game-changer feature allows businesses to plan and organize their social media content like a pro.

Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content.

With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It’s like having a secret weapon in your back pocket.

Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It’s not as powerful as its newer counterparts, and let’s be real, it’s just for managing page settings and assets. 

And don’t even get me started on the way Business Manager handles ads. It is like trying to swim upstream in a river full of obstacles.

It’s an outdated way of managing ads that can leave even the most experienced marketers scratching their heads.

It’s mainly intended for managing page settings and assets, like who has access to your page and what permissions they have. If you’re looking for a simple way to manage your page and assets, Facebook Business Manager might be a good fit.

For a few businesses, it would be the best tool if they wanted to have a separate Facebook business account and Instagram business account rather than having everything combined in one platform.

But if you’re looking to take your social media game to the next level, it might be worth checking out some of the newer and more powerful tools available.

Facebook Creator Studio is a hub for all your content creation needs. It’s like having a video assistant that helps you launch, test, and analyze your videos across Facebook and Instagram pages. Plus, it’s loaded with royalty-free tracks and sound effects to make your videos pop!

If you’re all about monetization, Creator Studio has tools that help you earn money from your videos. With ad breaks, you can earn money by showing short ads during your videos. And if you’re all about those Instant Articles, Creator Studio can help you monetize those too.

As per the latest update, the tools from Creator Studio are packing their bags and heading over to the new and improved Meta Business Suite.

But don’t worry, you’ll still have access to all the amazing new features that allow you to create, manage, and monetize your content, now all in one convenient location. You should also get ready to say goodbye to the Instant Articles feature after mid-2023.

The classic battle of Facebook Business Suite vs. Business Manager is like a fight between a fancy, high-tech robot and a clunky old car.

Business Suite is all like, “Look at me, I can schedule posts and manage multiple platforms!” while the Business Manager is like, “Eh, I’m just here to manage your page settings and ads.”

It’s like the difference between a smooth, easy ride and a bumpy, pothole-filled road. But hey, at least they both are great online business assets and get you where you need to go.

Let me tell you why you should embrace the improved and new Facebook Business Suite with open arms. Facebook Business Suite is the superhero of social media management, leaving Facebook Business Manager in the dust.

Its user-friendly interface and detailed Insights dashboard give you the tools to target your audience effectively and make your business shine. And just like the Wasp suit, Facebook Business Suite is designed to help you navigate the digital landscape with ease.

It is like having a personal spy on your social media activity, providing you with all the juicy information you need to target your audience effectively.

The new unified inbox collects all your social media messages across all meta platforms in one place.

The content calendar view is like having a personal assistant who never complains about being overworked, allowing you to schedule your Facebook and Instagram posts with ease.

And let’s not forget about better ad management, Facebook Business Suite’s main interface is like having a superpower that allows you to create and manage the most epic ads that will make your competition weep in envy.

So if you’re serious about Facebook marketing and growing your business name, you should upgrade to Facebook Business Suite.

As a small business owner, managing your social media presence can be as stressful as watching a horror movie in the dark.

With Facebook Business Suite’s new layout and home screen, managing your social media platforms has never been easier.

Facebook Business Suite also features a detailed Insights dashboard that will help you understand your potential customers. Plus, its unified inbox will make sure you never miss a message from your customers.

And if that’s not enough to convince you, how about the fact that Facebook Business Suite works like robot scheduling posts in advance? No more getting up at 3 a.m. to post memes.

Let’s not forget about the better Facebook ads manager, which is more powerful than a superhero on steroids.

Most importantly, if you want to add a Facebook admin to your account to manage your ads then you’ll need Facebook Business Suite.

While Facebook Business Suite provides several useful features, some businesses may require the Business Manager. Especially if they aim to focus on Facebook pages and ad accounts.

If you want to switch back to Business Manager from Facebook Business Suite, you can do so by following these simple steps:

Facebook Business Suite and Facebook Creator Studio are like two siblings with different personalities. Business Suite is the responsible one, while Creator Studio is the free-spirited one.

Business Suite is the ultimate multitasker, managing both your Facebook and Instagram accounts seamlessly. Creator Studio, on the other hand, is the perfect playground for content creators to unleash on Facebook.

Both tools offer content scheduling, but Business Suite takes it to the next level by allowing you to post stories on Facebook and Instagram.

Creator Studio, on the other hand, can only post stories on Facebook, making Instagram feel like a neglected child.

If you’re looking to make some money, Creator Studio is the way to go as it offers monetization options for your content.

However, if you’re running a business and managing a shop, Business Suite is the one for you.

So, which tool to pick to grow your business Facebook page? Facebook Business Suite vs. Business Manager is like Iron Man vs. Captain America.

Business Suite’s Iron Man is new, shiny, and feature-packed. Business Manager’s Captain America is dependable, sturdy, and gets the job done. It may not have all the bells and whistles, but it’s still useful for social media account management.

And then there’s Creator Studio, sleek, stylish, and deadly effective for content creators.

Launch, test, and analyze your videos like a pro with royalty-free tracks and sound effects that can make your content sound as catchy as a chart-topping song.

Monetization tools are also included, making earning from your content a breeze.

Choosing the right tool depends on your needs. For a serious business owner, the new Business Suite is a good idea with accessibility to all new tools.

Business Suite is the new kid on the block, with a modern design, detailed insights dashboard, and better ads management.

The Business Manager, on the other hand, is more like the trusty old workhorse that gets the job done.

Need help with Facebook Ads? Feel free to book some time in my calendar here to discuss your requirements.

The post Facebook: Business Suite vs. Business Mgr vs Creator Studio appeared first on Success Unscrambled.

Picture this: you’ve spent countless hours crafting the perfect Facebook ad for your business.

You’re convinced it will boost your sales, and can’t wait to see the results. But after a while, you notice something strange.

The same people keep seeing your ad over and over again in their Facebook feed.

They’re starting to get annoyed, and they are leaving negative feedback.

So, what’s going on? Well, my friend, it seems you’ve encountered the issue around Facebook ad frequency. 

And if you’re not careful, it can hurt your campaign more than it helps. But what is Facebook ad frequency, and how much is too much?

Let’s dive deep into the world of Facebook ad frequency, and I’ll share with you some practical tips to make sure your ads stay fresh and relevant to your target audience.

What exactly is Facebook ad frequency, and why should you care? Facebook ads frequency is the average number of times your ad has been shown to each person in your target audience.

It’s crucial because if you have a higher frequency, people might experience ad fatigue, leading to lower engagement, higher costs, and a potentially negative perception of your brand.

On the other hand, maintaining an optimal frequency can be beneficial for ad recall, particularly for a potential user or new user who is not yet familiar with your brand.

A well-managed frequency number helps ensure your target audience sees your ad enough times to remember your message and associate it with your brand.

By striking the right balance, you can optimize your campaigns for better ad recall without overwhelming your audience or causing high ad fatigue.

This can help you achieve higher engagement and conversions, making your advertising efforts more effective and efficient.

Managing your Facebook ad frequency is about finding the right balance between reaching your Facebook user audience and not overexposing them to your ads.

It can be tricky to master, but here are some best practices to help you manage your ad frequency effectively:

Another thing you can do is use the frequency cap feature to limit how often your ads are shown.

Now that you know what Facebook ad frequency is and why the frequency metric is important, let’s talk about how you can control it using the Facebook ad frequency cap.

There are a couple of ways to set frequency depending on your needs and the features available. 

First thing, if you are creating a campaign, Facebook Ads Manager only allows setting frequency caps for awareness campaigns.

You’ll be able to find that option when clicking the show more options under bid control.

The default frequency cap is 1 impression every 7 days, but you can edit it to whatever number you’d like.

Another option is to create automated rules. To do this, you’ll need to: 

Unfortunately, this option does not enforce a strict frequency cap, as it is limited to, for example, only turning off the campaign if a specific cap is met.

However, it can be useful. 

Qualified Facebook advertisers may have access to reach and frequency buying functionality.

If you do, you’ll be able to play around with the ad frequency of your campaign in the Custom option under Reach and frequency balance.

You can then toggle the Increase average frequency option to turn it on.

And that’s it! Now you’ve set a frequency cap to help prevent ad fatigue and keep your ads relevant to your audience.

Now that we’ve talked about setting caps, you’re probably asking yourself: how much Facebook ad frequency is too much?

And in reality, there is no one-size-fits-all answer. It really depends on various factors like your industry, audience, and campaign goals. 

However, a general rule of thumb, recommended by Social Media Today, is between 1.8 and 4 views on average of an ad.

But that is an estimated metric, and it is essential to take into account other data points, such as ad impressions, the length of your campaign, and your advertising objectives. 

Understanding the relationship between these factors will help you tailor your campaigns to reach the right audience without oversaturating them with content.

However, If your frequency exceeds that, it might be time to consider adjusting your strategy.

Remember that your ideal frequency may vary depending on your specific goals and the audience you’re targeting.

By analyzing the performance of your ads and monitoring key metrics, you can adjust your strategy to achieve the best results for your unique situation. 

Ultimately, striking the right balance will help you maximize the effectiveness of your Facebook advertising efforts.

Finding the optimal Facebook ad frequency can be tricky. To help you along, here are some ideas to consider:

In today’s digital world, the average internet user bumps into many ads daily.

That’s why it’s important to find the optimal ad frequency that ensures your particular ad stands out without overwhelming your unique users.

Remember that too many ad impressions can lead to negative comments and a less effective frequency for your campaign.

Alrighty, now that we’ve covered the importance of finding the right balance in ad frequency, the next step is to explore the Facebook Relevance Score. 

Facebook Relevance Score is a metric that measures the overall quality and relevance of your ads to your target audience.

A higher score means your ad is more relevant and engaging, which can lead to better results and lower costs.

Your relevance score can increase when your ad content resonates well with your audience, and it can plummet when your ad is poorly targeted or not engaging enough.

Understanding the relationship between Relevance Score and Facebook ad frequency is essential.

A higher ad frequency can lead to ad fatigue, causing your relevance score to decrease. 

On the other hand, a low frequency may not give you enough exposure to your target audience, which can also negatively impact your relevance score.

Finding the right balance between ad frequency and relevance is crucial for a successful campaign.

In 2019, Facebook decided to shake things up a bit and replace the old relevance score with three new metrics to give you a clearer picture of your ad performance:

These diagnostics are like your personal ad performance detectives.

They help you spot your ad campaigns’ strengths and weaknesses. By checking out your ad’s quality, engagement, and conversion rankings, you can determine if tweaking your ad’s presentation, post-click experience, or targeting will make it even better.

In some cases, it could be a less obvious issue, like targeting the wrong audience, that has a major effect on your campaign.

💡But don’t get too hung up on sky-high relevance diagnostic rankings. High rankings are nice,  but they don’t guarantee mind-blowing results.

Focus on improving low rankings and use these diagnostics to fix underperforming ads rather than aiming for perfection in every aspect.

With Facebook’s ad platform always changing, staying in the loop with the latest metrics and diagnostic tools is important.

This way, you can optimize your Facebook ad campaign like a pro and get the best possible results.

For instance, understanding different ways to analyze the number of impressions, link clicks, and average cost can help you fine-tune your frequency campaign and cater to larger audiences.

So, always be on the lookout for the best way to keep your Facebook ads in tip-top shape and ensure they resonate with your target audience.

Now that you know the importance of managing your Facebook ad frequency, let’s explore some tips to help you lower your ad frequency and increase your relevance score.

When building your Facebook campaigns, don’t forget to establish frequency rules. This proactive approach helps you manage your ad frequency and ensures your audience, including new users and potential customers, doesn’t feel overwhelmed by your ads.

Understanding whether you’re targeting a cold or warm audience is crucial. Adjust your ad frequency depending on your audience’s familiarity with your brand. Remember, warmer audiences may tolerate higher frequencies. 

By implementing the Facebook Pixel, you can create custom audiences based on user interactions with your website. This allows you to target those who are more likely to be interested in your ads, improving your ad’s relevance

A lookalike audience is a targeting tool that finds users similar to your existing customers, increasing the chances of your ads resonating with them. To create one, select a source audience, such as a custom audience or website visitors.

Facebook then generates a new audience based on shared traits, helping you maintain lower ad frequency while enhancing your ads’ relevance and effectiveness.

This strategy lets you reach a broader audience while ensuring your ads are shown to people likely interested in your offerings.

Avoid targeting people who have already converted or shown disinterest in your ads. This helps reduce ad fatigue, keeps your ad frequency in check, and allows you to focus on more interested users.

The right placement can lower your ad frequency while increasing engagement and relevance. You can choose automatic placements or experiment with different placements and ad types to find what works best for your campaign.

Be aware of banner blindness, when people naturally ignore website ads, like banners and pop-ups, because they’re focused on the main content instead.

Embrace Campaign Budget Optimization to allocate your budget effectively across ad sets. This helps you maintain a healthy ad frequency while maximizing results, especially over the course of a couple of weeks or the entire campaign duration.

Try A/B split testing with various ad variations to discover what works best for your target audience.

By experimenting with different ads, you can maintain a lower frequency while keeping your ads fresh and engaging on the social platform.

With these tips in hand, lowering your Facebook ad frequency and increasing your relevance score should be a breeze.

Put these strategies into action and watch your ad campaigns become more effective, driving the results you desire.

I’ve gathered some frequently asked questions about Facebook ad frequency for you that I will quickly answer in this section.  

The ideal frequency for Facebook ads varies depending on your campaign objectives and audience. Generally, a frequency of 1 to 3 is considered good.

When you keep the frequency in this range, you ensure that your ads aren’t overwhelming your audience yet still reaching them effectively. However, monitoring your ad performance and adjusting as needed is essential, as every campaign is unique.

Yes, you can set an ad frequency cap in Facebook Ads Manager for specific types of campaigns, like brand awareness. 

A high Facebook ad frequency varies depending on the campaign and the audience. However, when the frequency surpasses 6 or more, it may start to become counterproductive. 

A high frequency could lead to ad fatigue, causing your audience to lose interest or even develop negative feelings toward your brand.

It’s crucial to keep an eye on your ad frequency and make adjustments to maintain its effectiveness.

Understanding and managing Facebook ad frequency is essential for your advertising campaigns’ success.

A good frequency range is typically between 1 and 3, although it can vary depending on your specific campaign and audience.

Setting an ad frequency cap in Facebook Ads Manager for certain campaigns helps control ad exposure.

Additionally, Facebook’s ad relevance diagnostics, such as Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking, can assist in refining your ad performance.

To lower your Facebook ad frequency and increase your ad relevance score, follow tips like setting up frequency rules, knowing your target audience, using the Facebook Pixel, creating lookalike audiences, and more.

Optimizing ad frequency and relevance will enhance your campaign’s performance by effectively reaching your target audience. 

So, dive in and review your current Facebook ad campaigns or start with these valuable tips to create successful Facebook ads.

Remember, that you can book some time in my calendar if you need help with Facebook ads.

I’m here to help you navigate the ever-changing world of Facebook advertising. Best of luck!

The post The Ultimate Facebook Ad Frequency: How Much Is Too Much? appeared first on Success Unscrambled.

Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model.

As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals.

While Udemy and Coursera look like attractive options because they have an existing audience.

Kimberly knew straight away that these course marketplaces are not the best solution for her dream life.

Let me know if you can relate to these points.

If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month.

In this post, you’ll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price.

In case you are brand new to Facebook advertising and wondering why you haven’t heard about it before this is for you.

One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works.

However, before doing that here’s a brief explanation.

Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses.

The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself.

It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook.

So, everything occurs on the platform.

When you are logged into Meta Business Suite and you click on Ad Manager you’ll see the opportunity to create a campaign.

After clicking ‘Create’ at the campaign level you’ll see a list of objectives to choose from which will determine your ad type.

Choosing leads as your campaign objective will give you a list of possible results that you’ll receive from running this type of campaign.

Notice the four options given include:

It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook.

‘Instant forms’ is the not-so-popular name for Facebook lead ads.

After creating your ad set and creatives you’ll see the option to customise your Instant form before publishing your Facebook ad.

As you can see Facebook is pretty thorough in that they’ve included an area for Privacy policy which is very crucial.

This is because you’ll be collecting personal details or contact information like an email address.

The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you’ll get.

Although a Facebook pixel isn’t required to run an instant forms campaign you’ll still need a link to your privacy policy page.

This leads us to the next question, the ad.

If you’re wondering how different a lead ad looks compared to regular ads the answer might surprise you.

A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom.

Typically the call to action would be to download the free resource that you will be offering them in exchange for their details.

Here’s an example of one such ad as it would appear on Facebook

Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.

I bet just seeing these two examples just gave you lots of ideas about how you can do the same in your business.

When your potential clients complete the form Facebook saves them inside a CSV file which you can manually download daily.

I know what you’re thinking, isn’t that a lot of hassle?

Well, the good news is that there are several ways for you to automate the lead collection process.

Depending on what you are using as your email service provider you can integrate it directly with Facebook or you can use a third-party platform.

The two third-party platforms that integrate with Facebook instant forms are Zapier and Make.com.

If you decide to use Zapier then you’ll need to use the paid version but you can use the free version of Make.

You also have the option of using ActiveCampaign because they have a direct integration with Facebook Lead Ads.

Using ActiveCampaign’s direct integration means that you’ll need to upgrade to the Plus plan so it would set you back $75/month on the monthly plan.

Yes, it does require some technical ability to know what you’re doing but many of these solutions have step-by-step training on YouTube.

Any direct or third-party integration also gives you the ability to deliver the freebie or item that you promised in the ad.

If you’re wondering about how much Facebook lead ads will cost for you I may not be able to tell you precisely.

However, I can tell you what the typical range is for a lead ad that’s performing as it should.

A normal lead cost can be $1.50 each if your ad is performing in the good range.

An excellent ad can cost 0.30 cents to 0.99 cents each! I’ll cover what are the telltale signs that you have the ability to get this lead ad cost shortly.

These figures do not apply to webinar leads or lead generation that is done on your own web property like a website or landing page.

When you set up a lead ad campaign normally Facebook charges per impression (not per lead or per click).

However, you can see in the report based on the leads you receive the cost per result or per lead.

In other words, if your campaign doesn’t generate any leads at all you still get charged per impression.

If your campaign is overperforming then this actually works well in your favour because the cost per 1,000 impressions (CPM) should be $20 or less.

It means that if you’re only paying $1 per lead then every 1,000 people who see your ad 20 will sign up for your freebie.

This represents a conversion rate of 2% which is quite good. Anything less than 1.5% means that your copy may need to be improved.

Specifically as this resource to Facebook lead ads, the suggested budget is $10 – $15 a day.

When you first set up your campaign to get it approved you can start with $10 a day.

After it has been approved wait about 3-4 days and check to see how it’s performing.

If your cost per lead is $1.50 – $2.00 each then check other statistics like your CPM, CTR and CTR Link-Click-Through-Rate.

Here’s a good rule of thumb to follow.

If all of these are bad it could be the freebie itself or the audience. This is the reason why people hire a Facebook ad manager to figure all this out for them.

Do you need help from a Facebook Ads Manager or Strategist? Book some time in my calendar here.

Yes, I’ve used a strategy where I had Facebook ads running for $5 a day and I got results.

If you start off at $10 or $15 per day and you find your winning combination of image, copy, freebie and audience then here’s what you can do.

Every 1-2 days reduce your budget gradually by $2.50 a day.

In other words, you start at $15 then reduce the budget to 12.50, then $10, then $7.50 and so on until you get to $5 a day.

What was very surprising is that Facebook still delivered 10 -12 leads a day when my budget was $15 and $10 a day.

I enjoy testing Facebook Ads just to see if the daily budget actually makes a difference.

One of my coaches would say if you give Facebook $50 to spend in a day they will do it and give you the same result as $10 a day. Lol!!🤣

The honest truth is that it depends on a combination of things. Here’s that list of things.

I know that it’s not the answer you are expecting but the competition on Google Ads can be very high depending on your niche.

It can also be very low if your niche is less competitive.

My advice is to start with Facebook and when your campaign is proven and generating results then you can move it to Google Ads.

If you are using Instant Forms on Facebook then check the following stats in your reports.

If all of these are terrible then either your audience or your freebie needs changing or both.

Do you need help figuring it all out and you would like someone else to manage it for you? If yes, book some time in my calendar to discuss your options.

Alternatively, you can visit the Facebook Ad Library for inspiration on how you can improve your ads.

Bearing in mind the fact that Facebook charges per 1,000 impressions we’ll use this as our main metric to calculate lead cost.

The best way to demonstrate this is by choosing a budget.

So, let’s say you have a budget of $100 and after one week that budget is used up and you look inside your campaign and see that you have 70 leads.

Here’s the formula to calculate your lead cost.

Total ad spend divided by total leads generated. So, $100/70 = $1.43. It means that your cost per lead is $1.43 each.

Most likely your total impressions would be somewhere between 4,000 and 5,000 if all the other stats were within range.

There will come a time when your campaign is performing really well and you decide to capture the leads on your own web property.

This could be a landing page or website where you have a funnel set up.

You’ll already know the customer lifetime value of your offer based on the history of your lead ad Facebook campaigns.

Let me explain what I mean by this statement.

For example, you run lead generation campaigns for 12 months and you notice that when you spend $300/month on ads you get 10 customers who spend $97/month each.

These customers stay with you on average for 10 months which means the long-term value of each customer is $970.

So, let’s break it down a bit. You spend $30 to acquire a customer who spends $970 with you.

It means that you’ll probably be willing to spend up to 50% of that $970 figure to acquire a lead because you know that your funnel works.

In that case, spending up to $485 per lead is normal practice if you know that the return on ad spend is $970.

If you are running a Facebook lead ads campaign then you can expect to spend between $10 and $15 a day.

I would normally advise my clients to budget for a minimum of $300/month to spend on Facebook lead ads.

The reason for this is that every new ad has to go through a learning phase so that Facebook can figure out the right people in your audience for the ad.

Facebook lead ads cost is dictated by a combination of copy, target audience, freebie, image and budget.

It’s important to remember that there are other businesses bidding for the attention of the same audience that you chose.

Therefore, the person with the highest bid and the most relevant ad wins.

Yes, because if you sit and think about it for 60 seconds here’s what you need to consider.

Facebook has 2.95 billion monthly active users that’s almost 3 billion Facebook users which means that your potential customer is hanging out there every day.

The chances of you getting into your car and driving around your neighbourhood to find your precise potential customers and only paying $2 or less per lead is slim.

Instead, you can sit at your computer and use that gas money to create a Facebook campaign for $100 and already you’ll be able to generate high-quality leads for your business.

The average cost-per-click is between $0.50 and $1.50 which is quite good compared to Google Ads which could be $3-$5 without any results at all.

It means the cost of advertising on Facebook is still relatively attractive today even for a small business on a shoestring budget.

Because Facebook is a social media platform it continues to gather information on its users day after day which means better results for everyone.

First, you’ll need to have a Facebook Business page already live as well as access to Meta Business Suite.

When you are happy click publish bearing in mind that it’s not possible to edit the form after it has been published.

The integration with third-party tools can be done after the form is published and while you wait for your campaign to be approved.

To get the most out of your time setting up the ad have your ad copy, images and form content ready or pre-written before you create the campaign.

It’s important to remember that your Facebook ads can experience ad fatigue which means your potential audience no longer sees the ad.

For this reason, it’s advisable to create new images and ad copy frequently. Keep testing them every week to remain fresh.

A clever way to do this is by going to the Facebook ad library to look at what others in your niche are doing.

Read their ad copy and look through their images for inspiration so that you can come up with your own version that works.

I have over 100 best-performing ad examples in my library that I use as a resource to pull from with my clients.

So, it’s a good idea for you to collate a list of 50 ad examples as your go-to when you need to switch things up a little.

I’m not a copywriter but I also have swipe files with high-performing ad copy that I use as a resource with my clients.

If you need help with your Facebook ads here’s the link to book some time in my calendar.

As a small business, you can keep the cost of Facebook advertising low by choosing a campaign goal of instant forms also known as Facebook lead form ads.

The beauty of this campaign type is that you can target different audiences with custom questions (less is more).

This campaign type also helps build brand awareness apart from generating great lead quality.

After some time you can create a lookalike audience from your winning campaign and use that lead data to attract leads inside a sales funnel.

What I really like about Facebook lead ads is that you tend to get a new lead within 24 hours of the campaign being approved.

The secret to finding winning Facebook lead gen ads is to keep testing until you find the right combination of all the different ad elements.

So, when your image is great, find the ad copy to go with it, and the right audience and you’ll be off to the races in no time.

The post The Facebook Lead Ads Cost Guide – How Much Per Lead appeared first on Success Unscrambled.

As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business.

After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels.

So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads.

Recently, I attended a social media conference and the hottest topic among the delegates was Facebook ad automation.

It was surprising to note that with its ability to target specific new audiences and drive engagement, Facebook’s automated ads can play a major role in driving sales and increasing reach.

With this guide, you can learn how to create and manage effective Facebook automated ads that will help you reach your desired audience and maximize return on investment.

From selecting the right ad format and targeting options to optimizing campaigns to get maximum results, I’ll walk you through the process.

Facebook ad automation has revolutionized the way businesses reach their target audiences. These are created and managed entirely through the Facebook Ads Manager.

With automated Facebook ad campaigns, you can set up and launch an ad in minutes, even if you don’t have any ad creation or management experience. 

Facebook automated ads can be used for a variety of purposes, including boosting brand awareness, lead generation (via Facebook lead ads) and driving traffic to your website.

They are highly customizable, you can select the ad format, choose a targeting strategy and create a custom ad that gets desired messages across to the right people.

With the help of sophisticated artificial intelligence (AI), businesses can now create customized personalized ads. This essentially speeds up the ad creation process.

This helps them maximize their ad spend and get the most out of their campaigns. Automated ad campaigns run on a budget-spending model and are optimized to get you the best return on investment. 

When it comes to marketing, Facebook’s automated ads are a game changer. With the ability to target an audience based on data and activity associated with your page, you can reach the right people with the right message at the right time.

This means that your ads are more likely to be seen by interested parties. Plus, with advanced audience segmentation, you can create custom audiences based on age, location and other profile information.

This aids in helping you tailor messages accordingly. What’s more, you can track the performance of your campaigns in order to make adjustments and maximize results.

Facebook automated ads are a powerful tool for any business, and they can help you gain more leads, customers and profits.

Quick Tip: It is advisable that you have an established Facebook ad account with a history of running ads before choosing to use Facebook Ad automation.

If you’re looking to get the most out of your ad campaigns, Facebook automated ads with multiple ad versions for A/B testing are a must. You can test six different versions with different images, ad copy, or even targeting the right audience.

This is an incredibly powerful tool as it helps optimize your ad campaigns and get the most out of your budget.

With this feature, you no longer have to guess which version of your ad will get the highest conversions. Instead, you can make metrics-driven data decisions. 

Facebook automated ads are easy to set up and manage, and they allow you to target specific types of customers.

But did you know that Facebook also offers suggestions for changes to your ads? With this feature, you can get real-time feedback on what’s working and what’s not.

You can also get notifications when an ad has finished running or when an ad has reached its budget. This is incredibly helpful for tracking your ad performance and getting the most out of your campaigns.

Not only that, but you can also create automation rules to pause ads when they reach certain thresholds or when you have new promotions. 

Facebook automated ads are the perfect tool for businesses looking to maximize their ad budget. With this feature, you can easily set a budget and let Facebook’s AI-driven algorithms do the rest.

Facebook will analyze your campaigns and recommend optimal budget levels for each ad, helping get the most out of your budget. This means no more guesswork or wasted money on ineffective campaigns.

The best part? It’s all automated, so you don’t have to worry about making changes. Just sit back and watch as your ad budget works and delivers the best results. 

Automated Facebook ads can be a great way to reach a larger audience and increase brand recognition.

Setting up Facebook automated ads doesn’t have to be complicated. By following a step-by-step process, you can get your campaigns up and running in no time.

To create an automated ad campaign, log into your Facebook account and go to your Facebook Page. Click the Promote button right below your profile name. 

You will be directed to the Facebook Ad Center. Click Get Started with Automated Ads.  Facebook ad automation will now help you create a more personalized plan.

You would need to enter a few business details including location, website, contact etc. Once done you can choose your Ad creatives.

Once ready, you would be required to choose your target audience, daily budget and your business goal. Just complete the payment process and voila, all set! Promote now!

Plus, you can track the performance of your ads with detailed analytics, giving insights you need to optimize your campaigns.

You’ll be able to see how many people are engaging with your ad, how many clicks you get, and even how much money you’re making on each click.

Facebook automated ads and boosted posts are two of the most popular ways to promote your business on the platform. While they may seem similar on the surface, there are a few key differences between them.

Facebook automated rules are a great way to maximize the effectiveness of your Facebook ads. By setting up automatic rules, you can customize ad targeting to reach your desired audience.

The triggers that you add to each rule are called conditions. It is possible to set more than one requirement for a rule. Every condition must be satisfied for the campaign, ad set, or ad to be triggered by the rule.

If multiple conditions need to be met for an action to take place, then create a distinct rule for each set condition.

You can also set rules to adjust your ad budgets, bids and ad placements. This allows you to optimize campaigns for better performance.

With automated rules, you can automatically turn campaigns on and off, set up notifications for when campaigns hit certain thresholds and much more.

Automated rules give you the power to easily and quickly optimize Facebook campaigns, making them more effective. With a few clicks, you can make sure that ads are reaching the right people and that your budget is being spent wisely. 

If you’re looking for a way to save time and energy when it comes to marketing your business, you should definitely consider Facebook automated ads.

This tool allows you to automate complex tasks, making creating and managing ads much simpler and quicker. 

As an advertiser, you know how important it is to monitor the performance of your campaigns. With automated ads, you can analyze in real-time, track key performance metrics, and create more targeted ads based on these insights.

Plus, you can check out the performance of your campaigns over a set period of time and make necessary adjustments.

In addition, Facebook’s automated ads provide comprehensive reports and insights that can be used to make informed decisions about future campaigns. 

With automated ads, you don’t need a wealth of experience. All you need is to set a budget, choose a target audience, and set the parameters for your campaign.

From there, Facebook will do the rest, bringing you targeted leads and interested customers. It’s an incredibly efficient way to reach your desired audience in no time. Plus, you can always adjust settings to maximize results. 

Quick Tip: While a wealth of experience isn’t required to set up automated Facebook ads it’s really important that you find winning creatives, copy and audiences before using this strategy.

Facebook automated ads are a great way to generate more qualified leads for your business. With these ads, you can target specific audiences and tailor messages to the interests of your potential customers. 

Facebook automated ads are a great way to maximize your marketing budget without wasting money. Using automated ads, you can target them to a specific audience and set a daily budget.

This way, you can be sure that ads are reaching the right people and that you’re not overspending. Plus, the automated system allows you to monitor in real-time to make changes on the fly. 

As the world of digital marketing continues to evolve, so do tools and technologies used for ad automation. In 2023, there are some great ones available to help businesses save time and money.

AdEspresso is an amazing subscription-based tool for businesses looking to get the most out of their Facebook ads. The interface is easy to use and integrates with Facebook Business Manager making it perfect for beginners and experts.

You can create, test, and optimize ads in no time. You can also use detailed analytics to track the performance of campaigns and make adjustments.

They offer a 14-day free trial to play with a digital marketing platform that allows users to create and manage automated Facebook ads with ease.

AdBraze is an exciting new platform that offers automated Facebook ads. It allows users to quickly and easily create and manage ads that can be targeted to specific audiences.

With AdBraze, you can create professional-looking ads in an incredibly short amount of time. You can also track the performance of your ads and adjust them.

This Facebook ad automation tool also integrates with other popular platforms like Google Analytics, so you can monitor performance. They do offer a 7-day trial and have flexible plans for all kinds of businesses. 

Revealbot is the perfect tool for businesses wanting to get the most out of their Facebook automated ads. You can automate your ad campaigns to save time and money.

The platform also offers powerful features like real-time reporting, performance tracking and split testing.

It also easily integrates with existing ad accounts. Best of all, Revealbot is incredibly user-friendly, so anyone can set up and manage campaigns hassle-free. It offers a free 14-day trial along with two months free with annual plans

With AdRoll, you can create powerful campaigns that run on platforms like Google and Facebook. Creating campaigns is easy and user-friendly.

You can create ads for all kinds of campaigns, from brand awareness to retargeting, and you can also customize with dynamic creative for maximum effectiveness.

With AdRoll’s powerful analytics, you can keep track of how your campaigns are performing and adjust. 

If you’re looking for a way to take your social media marketing to the next level, then you need to check out SocialPilot. This amazing platform offers a wide range of Facebook automation tools to help build an effective social media presence.

From automated posts to content curation to analytics and reports, SocialPilot has it all. The best part is the automated Facebook ads. You can track the results of your campaigns in real-time. 

The answer is a resounding yes! Facebook ads can be automated, and it can be a powerful tool for businesses. Automating your ads on Facebook allows you to target specific audiences, test different variations, and manage more efficiently.

Facebook Ads automation is a powerful tool for businesses looking to take advantage of the massive reach of the platform. With Facebook Ads automation, you can set up targeted campaigns that reach the right people at the right time. 

A definite yes! Facebook automated ads are an incredibly valuable tool for businesses of all sizes.

With automated ads, you can target specific audiences, optimize your budget, and track the performance of your campaigns. What’s more, you can set up automated ads with just a few clicks. 

The great news is that they don’t cost an arm and a leg. Facebook automated ads are designed to be affordable for businesses of all sizes. You can start running automated ads for as little as $2 per day. 

Facebook automated ads are an excellent way to maximize the reach of your business while saving time and energy. With automated ads, you can easily create, target, and launch campaigns without too much stress.

Automated ads are easy to set up and can be tailored to target your ideal customer. Automated ads are also great for budgeting, as you can set daily or lifetime budgets and have Facebook take care of the rest.

Would like to know more about how to use Facebook Ad automation and make the most out of your budget. Book some time in my calendar here to find out how I can help you.

The post Facebook Ad Automation: What Nobody is Telling You appeared first on Success Unscrambled.

Teresa needs to add a Facebook admin to her business account so that they’ll be able to assist her with social media management.

However, this is not something that she did before so she feels a bit stuck.

You see, Facebook does not make it easy for entrepreneurs or small business owners.

Running a business takes a lot of time and planning in advance.

Especially when it comes to promoting your business using social media.

If you have a Facebook group you’ll know that it takes a lot of time to manage it.

Let me know if any of this sounds familiar.

Your business has reached that point financially to be able to outsource a number of daily and weekly tasks.

However, you feel apprehensive about giving total strangers access to your accounts.

Getting the help you need is important to keep you sane and to continue generating leads for your business.

If only there was a way to safely share or give access to your social media accounts without worrying too much

In this post, you’ll learn how to add a Facebook admin to your business account plus a few other tips and tricks.

Social media marketing is one of the key ways to continue growing awareness for your business.

It is also great to build the know, like and trust factor with potential clients.

Hiring a social media manager to help you achieve this ongoing task is a great idea.

In case you don’t understand the logistics involved in social media management here’s a list of what’s needed.

Based on all the tasks involved in social media management you can see why having admin access to Facebook is pretty important.

Of course, there are other social media platforms besides Facebook and these include Twitter, Instagram, LinkedIn, YouTube and Tik Tok.

Pinterest is also there in the background but most social media experts will tell you that it is a visual search engine.

In order to give anyone admin access to your Facebook account, there are two things you need to have.

These include a personal profile on Facebook as well as a Facebook business page.

Once you have these set up it will be pretty easy to also access the Facebook Business Suite (FBS).

If you never heard of Facebook Business Suite before then let me explain.

Facebook Business Suite or FBS is the comprehensive platform built by Facebook for business use only.

Using this platform allows you to access your Facebook business page as well as your Instagram business account.

You’ll be able to create and schedule posts months in advance including IG Stories.

The “insights” feature inside FBS gives you the ability to see and analyze the performance of your social media campaigns.

In order to get results faster, you can use Facebook Ads to generate more leads and sales.

By now, you should have your Facebook business page set up and ready to go.

Here’s what you need to do to add a Facebook admin to your account.

Head over to www.business.facebook.com and log into Facebook Business Suite using your personal Facebook profile logins.

When you get there you’ll see a menu on the left-hand side or left column that looks similar to the one below.

Be sure to choose the correct brand page or Facebook page name before moving to the next step.

Click the “settings” option or settings icon on the menu.

After clicking it you’ll be brought to a page that looks like the one below.

Notice that you have options to connect your Instagram account, adjust page settings, update your business settings and Ad account settings.

On the top right side of the page, you’ll see the blue button labelled “Add People” click on that to add a Facebook admin to your account.

The new page role section will be revealed.

Here’s the screen that will pop up when you click on the “Add People” button.

Click on the drop-down arrow and you’ll notice a list of roles.

There are different roles or different types of page roles.

There are 5 different levels of permissions available for adding someone to your Facebook business account.

These include:

Only the admin and editor will have the ability to publish posts and stories to your Facebook business page and Instagram account.

The admin will have full control just like you to the Facebook Business Manager.

They’ll also have access to view insights for both Facebook and IG.

Decide on the level of control that you would like to give to this new person.

Choose the access level and enter the person’s name or the email of the person.

Contrary to popular belief you don’t need to be friends with this person in order to add them as an editor or admin in Facebook.

Here’s an example of me attempting to add Sheryl Sandberg as an admin to my Facebook account.

Of course, it doesn’t make sense for me to add her since she will not be managing any of my social media campaigns.

After finding the name of the person from the list, choose them.

The person will need to be a Facebook user in order to find them on the list.

Click the blue “add” button below and Facebook will send them a notification to join your Facebook business account.

Just like that the whole process of setting up someone as an admin on your Facebook account is completed.

Instagram made a few announcements this year including the ability to create posts using your browser on the desktop.

They will also be focusing more on video content going forward so they made a few changes in this area.

If you are a business owner or entrepreneur looking for a way to streamline your social media management here are a few tips you can use.

The number one secret to ensuring that you don’t develop a love-hate relationship with social media is to plan in advance.

Spend some time every week or month planning out your editorial calendar.

There are a few simple tools to help with social media planning including.

After planning out all your content for the quarter, you can use Canva to create all your graphics.

Once the graphics have been created, it is time to schedule 13 weeks of content using a social media scheduler.

There are so many available on the market but you can check out my review of each of the following:

Are you tired of the constant content hamster wheel?

Do you need 365 days of social media content ideas? If yes, then grab this social media bundle with captions and calendar ideas.

Oftentimes many things in business seem a lot more complicated than it is in reality.

Yes, adding Instagram to Facebook Business Suite can be quite glitchy at times.

The secret is to relax, take a break from doing it and come back again in a week or two.

Another option is to click the “Help” button on the bottom right menu.

After clicking it enter the word “Instagram” and you’ll see this result.

Here are the instructions that I got when I clicked on the option to “Connect Your Facebook Page and Instagram Account”.

Facebook is on a mission to reduce glitches and improve the customer experience for its business users.

So, over to you, what has been your experience trying to add a Facebook admin to your account?

Remember to subscribe to the Success Unscrambled podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive 5-star review for us on iTunes, Spotify or any of your favourite podcast players.

Being an entrepreneur is a tough journey and you’ll need to persevere no matter what life throws at you.

If life throws you lemons, make lemon juice or tabbouleh salad.

I started this blog in 2017 because I had a burden on my heart to reduce women illiteracy globally.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.

That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women’s illiteracy worldwide.

Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.

The post How to Add a Facebook Admin appeared first on Success Unscrambled.

So, you are at that point in your marketing journey where you are looking at the Facebook page vs profile situation.

Yes, there are a ton of experts out there advising you about which one to choose.

It’s possible that you are brand new to Facebook or you’ve always had a personal profile but rarely used it.

A close friend of yours advised you to set up a Facebook page.

However, you noticed another friend going live for a network marketing business on her Facebook personal profile.

You are now wondering what to do.

How to know for sure what are the rules for each section of Facebook?

Is it possible to gain success for your business on Facebook?

What methods should you use to attract your potential clients?

Will you get banned if you use your personal Facebook profile for business?

If only there was a way to get absolute clarity around these areas?

In this post, you’ll learn all about the best practices when it comes to using Facebook for business, which section to use when.

As well as how to generate leads for your business on Facebook.

Understanding where Facebook came from may help you to better understand its current status.

Facebook began back in 2004 by Mark Zuckerberg and 4 of his college roommates with the intention of limiting the usage to Harvard students.

This was extended to all colleges in the Boston area then to all colleges and universities in the USA and Canada.

By 2006, anyone with a valid email address had the ability to create an account on the platform.

If you are as old as I am or possibly older you’ll remember what Facebook was like back then.

Actually, I am sitting here wondering when I joined Facebook. 🧐

I just checked and my account was set up in 2007. It’s crazy to think how time flies so fast.

Facebook got to its first 100,000,000 users by August 2008. That’s just under two years after granting access to anyone with an email address 13 and over.

Here’s an interesting Facebook business page fact, there were 100,000 business pages on Facebook in late 2007.

October 2008 saw the decision by Facebook to set up its international headquarters in Dublin, Ireland.

Why was Facebook created? It was a means for people to have an online profile to display a profile photo of themselves plus other personal information.

Now, here we are many years later and Facebook is more than just your face and basic details about you.

Well, if you are wondering why you should consider using Facebook to help you generate leads for a business.

Here are a few interesting facts to consider.

Facebook has a very strict policy about people setting up more than one personal profile.

Unlike Instagram, Twitter and Pinterest where you can set up many profiles and brands.

LinkedIn is the only one that would be on par with that specific Facebook rule.

With a total of 2.8 billion monthly active users as well as 1.84 billion daily users, it is a great place to find potential clients.

In terms of business users, there are over 200 million small businesses using the platform regularly.

Here are two interesting statistics that will stop you in your tracks.

65% of Facebook users are under the age of 35 and 98% of users use it via their mobile device.

The final show-stopping statistic I’ll leave with you is that users of Facebook spend 19.5 hours monthly on the FB mobile app.

Before we look at the Facebook page vs profile comparison let’s spend some time looking at the platform as a whole.

You’ll notice that there are now so many different areas on Facebook that it can be dizzying trying to find your way around.

Here’s a list of those apps.

After seeing this big list you’re probably thinking that you never realised that Facebook had so many apps.

It’s crazy to think that a simple online photo album has so many facilities available to its users.

It’s important that you are aware that all of these exist before you even create a Facebook page vs profile for your business.

Because it is very easy to get lost on the Facebook platform.

If you ever ran any ad campaigns (on your personal profile) before the business platform was launched then you’ll see the ads manager app.

Now that you know the basics of what Facebook is, where it came from and the services currently on offer.

Let’s spend some time specifically looking at the two main applications which are the Facebook page and personal profile.

Starting with the personal profile first makes more sense because you’ll need a profile in order to create a page.

As the name suggests a personal profile is just a place where you can set up information about a person.

I know that there are married couples who share the same personal profile which I find very strange.

What’s even stranger is that one profile has two birthdays every year. So, it is quite confusing who’s birthday it is when the day arrives.

A personal profile account will contain the following information.

The list of information appears to be endless. Are you wondering why Facebook is asking for so many details?

Well, in order to serve you relevant advertising, Facebook needs to know as much information about you as possible.

For example, if you watch comedy movies, read romantic novels and attend outdoor events, Facebook can include you in an audience with that profiling.

It is against Facebook’s terms of service for you to use your personal profile for business purposes.

However, as you can see in the screenshot below there are clever ways to incorporate business promotions on your profile.

I am able to add an image with links to a landing page which is part of my website right below my profile picture.

There’s something you must know, it is the goal of every social media platform to keep the users on there for as long as possible.

So, if you would like some more Facebook love it would make more sense to link to a Facebook business page or group rather than an external website.

You would normally receive friend requests on your regular profile. Your Facebook friends are able to see the posts that you publish on your personal timeline.

Of course, you can adjust your privacy settings to set parameters around who can see your Facebook posts.

The Facebook page is a great way to give your business a social media presence so it is essentially a company page carrying your business name.

Typically, the people who like your page wouldn’t be people on your friends list.

It would make more sense to have people from your target market following your online presence.

Things are about to get very confusing because a business page is managed via the business app.

If you want to create a business page you’ll need to have a profile already set up on Facebook.

Once that is done you’ll go to the apps section on your top right and click on create a page.

A note of caution, the folks at Facebook change the navigation of the platform very often so don’t be surprised that yours look different.

However, to manage an existing business page you’ll need to go to business.facebook.com and assign access to an admin or you.

In the above screenshot, you’ll see the home page of the Facebook Business Suite platform or app.

I currently manage over 20 pages so I have seen this platform evolve over the years and every year I login things are different.

It feels like Facebook never sits still.

A great benefit of using the Facebook business platform is that you can link your business Instagram profile right inside the app.

One key benefit of doing this is that you get to see all your analytics in one place plus you get to schedule feed posts and story posts (including carousels) from this platform.

An amazing way to get around the challenge of having a poor performing business page is to set it up as a public figure or Facebook fan page.

If you serve a local market, you can set up your business page as a local presence to include your address and even your business phone number.

You can even go through a verification process to get your business listed locally on Facebook.

Other features available on the Facebook Business Suite include the following:

Let’s spend some time looking at these features one by one so that you can understand what they do and when to use them.

While you have the ability to use this features on the post of your business page there’s also the opportunity to do this inside Facebook Business Suite (FBS).

This feature is good for when one of your posts is gaining traction like a Facebook live and you want it to get more reach.

It means that you can actually get more mileage from one piece of content. This works really well when you have an upcoming masterclass or webinar.

Did you know that you have the ability to boost IG posts as well? Yes, this can also be done using FBS.

As the name suggests Ads Manager gives you the ability to really get specific in the kind of Ad you want to run.

Whether it be Ads to cold or warm or even lookalike audiences.

The Ads Manager app allows you to select your objective, choose your demographic and audience interest so that you can get higher conversions.

Be sure to get really specific and creative with your interest targeting.

There are two schools of thought when it comes to running ads on Facebook. One group firmly believes that you should only use Ads Manager.

While another group will advise you that it is okay to use the “Boost post” features just to get more reach on your posts, while Ads Manager should be for a formal product launch.

Inside Facebook Business Suite (FBS) you have the ability to add products from your e-commerce store to the platform.

By adding them to shop on your business page you are also adding them to the Ads Manager catalog as well.

It means that you can promote your products organically as well as running ads to them using Ads Manager.

Many e-commerce platforms like WooCommerce and Shopify give you the option to ad a pixel to your website or shop.

This may be obvious but Insights allows you to see the performance of all your organic and paid promotions across Facebook and Instagram.

What’s good about Facebook Insights is that you get a 5,000-foot view of which posts get the most engagement compared to other pieces of content.

There’s even the option to look at your followers across both platforms by age, gender and top cities.

One of the keys to getting visibility of activity across your website and e-commerce shops is to install a Facebook pixel.

You can easily achieve this by going to events manager, grabbing your pixel and installing it on your website to track events.

These events can include actions like views, leads, add to cart, purchase and initiate checkout.

To set up your FB pixel click the plus sign on data sources.

Choose your data source as seen below. I’m so excited to see that you can now choose a CRM.

Select the type of data source connection, API or Facebook pixel.

Once you have the pixel installed you’ll be able to see monthly reports similar to the one in the screenshot below.

The reason why you’ll have both Google Analytics and Facebook tracking installed is that each one will help you with conversion tracking when you run Ads.

In other words, Facebook will be perfect to track leads from their platform while Google Analytics will handle paid search, display ads and video ads.

At a very basic level audiences gives you the ability to create a custom audience based on criteria set by you.

180 days after setting up your pixel you may want to create an audience of all the people who visited your website.

The capabilities of Facebook continues to blow me away every single year. You can also create custom audiences for Instagram, shopping, events and even offline activity.

To create an audience simply click on ‘create audience’ choose the most suitable option.

Then select your data source and enter your parameters as seen below. I decided to choose Instagram as my source over the last 365 days.

After creating the audience you’ll be given the option to create a lookalike audience.

When you click on create a lookalike audience you’ll see the option to choose your parameters.

These include your source, audience location and size. See the image below.

You’ll have the option to create 6 different versions of that lookalike audience. I chose to create 3 different kinds as seen in the screenshot below.

You’re probably thinking what’s the difference between the Ads Manager and the Ads Reporter.

Well, if you have any experience running Facebook Ads you’ll know how difficult it can be to extract reporting on your ads from the Ads Manager.

This is why the Ads Reporter is great to help you to really calculate your return on ad spend (ROAS) more accurately compared to how it was previously.

One amazing feature that was launched recently in the Facebook Business Suite (FBS) is the ability to auto-post to IG Stories.

Imagine having to schedule all your IG Stories for one week using your phone in under an hour.

The key drawback is that the IG Stories app has a lot more features like captions, DMs, polls and questions that’s not available in FBS.

In case you are wondering you can even schedule carousel posts as well.

I find it easier to access Creator Studio directly by going to; https://business.facebook.com/creatorstudio/home

Compared to trying to find it inside Facebook Business Suite (FBS).

On your smartphone you’ll need to download the app called Facebook Business Suite.

If you are planning and scheduling all your content 30-90 days in advance you may find it handy to use your media library.

You have the option to upload all the images and videos that you will be scheduling out in advance.

It means that the process of scheduling content will take a lot less time since you will not need to add them one by one.

What’s brilliant about the media library is that you even have the ability to segment your content into folders and sub folders.

If you are a service-based business you may want to consider using the services app to promote your services on Facebook.

The way this application function is a bit strange because you need to add a time frame into the listing.

As you know, if you are offering social media management as a retainer you just charge monthly without assigning a time to that service.

Do you want to use Facebook as a lead generation machine? Then you need to take a look at Instant Forms.

A fascinating feature of Instant Forms is the ability to connect it directly with your CRM platform of choice.

This feature is especially useful to generate leads from paid ads using Ads Manager.

When it comes to choosing tools that work seamlessly with all your business technology.

It really helps to know in advance what tools already integrate natively with Facebook Business Suite.

Nothing is worse than choosing a new application only to realise that it does not integrate with other must-have tools.

Some of these partners include:

Head over to partner integrations here to see the full list of tools already available to integrate with FBS.

Depending on the type of business that you have it may make sense to give your Facebook audience direct access to your calendar on the Facebook platform.

To achieve this head over to the appointments app and choose your available time slots.

After choosing your available times remember to switch on the feature that allows customers to see your availability and booking calendar.

One new feature that has been added over the last few days for business pages is the ability to run paid events as well as Instant articles.

If you have an existing business page, you’ll notice a notification similar to the one below where they talk about monetization.

When you click on it, you’ll see a list of eligible options available including paid online events and Instant Articles.

There are 5 other monetization options available. These options include the following:

You’ll notice that there are a number of criteria that your page will need to meet in order to qualify for these other monetization methods.

To help you understand the similarities and differences between a personal profile and a business page here’s a side by side comparison.

Knowing what is possible on Facebook for any small business will help you to assign a budget that will get you the results that you need.

Remember that it makes more sense for you to install your Facebook pixels 3-12 months in advance of running paid campaigns via Facebook Business Suite.

Having the data available will put you at a big advantage compared to someone who doesn’t have the statistics.

Now that you know every possible area where you can generate leads on Facebook let’s look at the best ways to put this into action.

One of the fastest ways to build the know like and trust factor with potential clients is by publishing video content.

It is by far the best way to make your business page more favourable to the Facebook algorithm.

Remember to boost that live in order to get more eyes on your content.

When you experience success in your business via awards, testimonials, certifications or just key lessons you can place these on your personal profile.

It is not against the Facebook terms of service because you are only talking about things that are happening in your life.

Your friends and family or friends of your family will see this and those who are potential customers will reach out to you.

You can also share videos of these successes in your personal profile stories. It’s surprising how many of your friends engage with stories.

Be sure to have the first image be a photo or image capture of your face as this will encourage them to engage.

While running organic campaigns work quite well, to actually take your business to the next level you’ll need to get more reach using paid Ads.

Depending on the offer, you may want to consider driving leads to a webinar or masterclass where potential clients can spend 60-90 minutes with you.

Webinars tend to convert much better than Facebook live events.

In case you are worried about your ad budgets there is a specific type of offer called a self-liquidating offer that is designed to keep you in profit.

Many small business owners use it as a way to break even on their ad spend.

The beauty of this technique is that you offer a high value low-cost product for roughly around $37 together with a one-time-offer.

Together they will fill your funnel with potential, highly qualified leads and keep the cost of your ads low.

Facebook is a powerful platform for small business owners but everyone complains that it is a pay to play solution.

Although Facebook charges for you to promote your business, you have to admit that they are re-investing those funds to increase their platform capabilities.

After looking at the breakdown of all the Facebook page vs profile features side by side you’ll know why using the business features is better for your business.

There are mainly 3 different types of digital businesses.

These include the following:

No matter which model you choose Facebook has organic and paid promotion features that will get you conversions.

Yes, I agree with you that using the paid features can be overwhelming especially when you want to ensure that you get a significant return on ad spend (ROAS).

This is why hiring a FB Ads Manager who will make your efforts profitable makes a lot of sense.

Over to you, what has been your experience using Facebook for your small business?

Are you one of my regular listeners? If yes, did you subscribe to this podcast and leave a 5-star review?

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive 5-star review for us on iTunes, Spotify or any of your favourite podcast players.

Running a organic and paid campaign on Facebook means developing a profitable digital marketing stratgey.

Having a good marketing mix of organic and paid creatives always works quite well.

I started this blog in 2017 because I had a burden on my heart to reduce women illiteracy globally.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.

That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women illiteracy worldwide.

Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.

The post Facebook Page vs Profile: 11+ Features You Never Knew Existed appeared first on Success Unscrambled.

Have you ever done a social media audit of all your social media accounts in the last 12 months?

If yes, were you happy with the results? Did you make plans to improve your findings?

Was your answer no? Do you think it might be time to take a look at the effectiveness of your social media campaigns?

You may be thinking what on earth is a social media audit? If that is your question I will explain it a little later on.

In the meantime, from a 10,000-foot view posting stuff on social media may appear to be ‘working’.

However, because it does require an investment of time, resources and money it is important to take stock of your objectives.

In this post, you will learn what is a social media audit, why you need one and how to do one yourself to improve your results overall.

I am so glad that you asked because like you many years ago I had no idea that a social media audit even existed.

In a nutshell, a social media audit is the ability to do a review of all of your social media footprints or profiles.

These would include Facebook, Instagram, Pinterest, LinkedIn, Twitter and Snapchat.

The goal is to take a look at what is currently working, what is not working as well as how to improve going forward.

As simple as this sounds it does involve some research, looking at your blog or business goals and assessing your ideal customer.

One of the hardest things to do after an audit is to change a habit because it is not bringing in the desired results.

Some entrepreneurs who look at the definition of a social media audit may not quite understand the benefits of doing one.

So, let me give you an analogy in order to help you grasp the importance of doing a social audit.

Let’s say you decide to do a road trip from New York to San Francisco and you get everything ready to get there.

You have clothes, money to pay for food and accommodation, bits and pieces to keep you entertained as well as insurance.

However, you realise after 10 days of travel that you are not closer to your destination and you did not really map out the journey.

In other words, you have no idea how long it will take you to get there but you know it shouldn’t take more than 5 years!!

I know that may sounds ridiculous but it is the same with a social media campaign or strategy.

If there isn’t a specific plan in place and you are on social media because everyone else is doing it then a social media audit is probably a great way to help you with your goals.

Well, the first thing you will need is a big list of all your social media accounts.

You will also need the analytics of each account over the last 12 months if possible.

Another thing that you will need is a copy of your ideal customer avatar so that you can see if you are targeting the right audience.

Your analytics should include the following:

Every social media profile will have a different group of metrics. You will also need to log into Google Analytics to see click-throughs and/or conversions.

Get a free social media audit template to help you gather the analytics your need.

One of the first things you need to do when conducting a social media audit is go to each social profile and ensure it is up to date.

If you have a Facebook business page check for the following items.

A Twitter account is different to a Facebook business page so here is what you need.

Instagram is a totally different when compared to Facebook and Twitter so this is what to do.

I did two posts in the past outlining how to conduct a LinkedIn profile audit and it is probably the most difficult of all social accounts.

Here is a brief outline of what you need to do.

Unlike the other platforms Pinterest is really a search engine so there isn’t any real engagement.

However, it is important to update your profile with these items.

Before completing all these profiles it would make sense to ensure that the bios and profiles match your business goals.

It should align with your monthly, quarterly and annual goals seamlessly.

After you get access to your analytics it is time to take a look at them in more detail.

Here is what you need to look at for each profile placing the totals for each quarter.

As you can see, for the Facebook audit to be complete you need to grab all the analytics and look at the engagement, click-throughs and leads or conversions.

You are basically assessing what worked compared with what did not work.

The goal here is to do more of what is working or improve on what got engagement.

Twitter analytics are readily available on the platform and you have the ability to export it as a csv file.

You will notice that the analytics are different when compared with Facebook.

Although both Facebook and Twitter have follower activity I left them out because there is a huge ‘follow -> unfollow’ culture on these platforms.

Just like Twitter analytics, Pinterest has this awesome feature that allows you to download or export your analytics by date range.

The good thing about Pinterest is that it is super easy to measure what’s working because of the statistics.

If your pins are not getting impressions it simply means that you need to improve your Pinterest SEO.

You may notice that you are getting a lot of impressions but nobody is clicking.

It just means that you need to change the message on the pin to get the click.

One of the most important steps when conducting a social media audit is to look at your profile demographics.

Some platforms are much better than others when it comes to uncovering a breakdown of your audience.

Pinterest has audience insights which can be easily found when looking under the same tab as analytics.

Here’s is an example of Pinterest audience insights.

Remember the goal here is to ensure that your messages are reaching your ideal audience.

While it is difficult to manually tweak your audience you can change it over time by engaging with profiles that match your ideal client avatar.

Twitter removed their audience insights earlier this year which is a complete disappointment.

In the meantime, here is an example of Instagram insights which is only accessible via a mobile device.

Now that you have a fair understanding of what is involved and what is needed to conduct a social media audit what will you do next?

In my experience, the most difficult part of conducting a social media audit is aligning it with your objectives.

The truth is if you are not really sure about your objectives or even who your ideal client is supposed to be then get those right first.

Let me explain what I mean in a little more detail.

If my objective is to have a social media account to grow my brand awareness, create interest in my services and help my prospects include me in their shortlist of options then that’s a good start.

I need to be really clear about my bottomline. If you are one of my regular readers then this may look familiar.

Having a social media profile helps your potential buyers to learn more about you by increasing brand awareness.

If they are your ideal client then your messages during the awareness stage will resonate with them and they will engage with your content.

This means that they show interest and add your brand to their shortlist of potential solutions when they are at the consideration stage.

It is time to look at your messaging under a magnifying glass. Does your messages resonate with your audience.

If you conducted your social media audit and you find that your ideal client is not engaging with your content then it could be the message needs tweaking.

Carefully look at the message and ask yourself who does it speak to and at what stage of the buying cycle.

Does it fall into any of the 5 categories in the buyer’s journey and is it in the right format?

In other words, it may not make sense to create a 40 minute video to drive awareness of your brand.

Cut the video down and make it 1-2 minute presentations so that you can pique the interest of your potential client.

If all of this sounds way too complex for you to do then remember to take a look at these social media services to get the help you need.

Set SMART goals and objectives for your blog or business to grow your audience using social media.

After completing a social media audit here are a few things that will happen.

Hopefully, this was helpful in showing you what needs to happen to improve your social media results month after month.

Wow!! That was a lot to cover in one post but you know what, it was worth it so you know what is involved and if you can do it by yourself.

Just in case you skipped down to the bottom of this post here is a summary of what was covered.

The good news is that it is possible for you to do it all by yourself following the steps outlined above.

My personal experience is that it can be difficult if you don’t know your ideal avatar.

It can also be difficult when you are unsure about your business objectives because you really need clarity in this area as well.

Remember to grab the done for you Social Media Audit template by simply entering your name and email address in the form provided.

What has been your experience using social media marketing? Have you ever done a social media audit?

Remember to subscribe to the Success Unscrambled Podcast where you will be the first to hear what’s happening in the entrepreneurial and digital marketing world.

Your positive review of this podcast is vital to keeping it alive and running for the next 12 – 24 months so please leave a positive review for us on iTunes, Spotify or any of your favourite podcast players.

Have you been thinking of creating a presence of Facebook for your blog or business? Grab this resource that shows you how to create a Facebook Business page.

Are trying to understand the difference between Facebook and Pinterest? Take advantage of this post that compares Facebook vs Pinterest.

Want to take your LinkedIn profile to the next level? Check out this resources that helps you improve your LinkedIn profile.

Here at Success Unscrambled, my focus continues to be helping ethical female entrepreneurs to skyrocket their success with sensible digital marketing.

The post How a Social Media Audit Can Skyrocket Blog Traffic [Step by Step Guide] appeared first on Success Unscrambled.