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Facebook is Still King: Why I Still Use It for Podcasting
Social media is an essential tool for podcasters, and while Facebook isn’t my primary platform, it’s still a vital part of my strategy. With 3.07 billion monthly active users, it offers unparalleled reach compared to Instagram (2 billion), TikTok (1.582 billion), and LinkedIn (930 million). For me, Facebook acts as a secondary platform, perfect for boosting SEO, archiving episodes, and reaching audiences who prefer it. Tools like Riverside.fm make it easy to create professional, engaging clips for Facebook, ensuring my podcast stays visible and accessible.
Here’s my quick process for using Facebook effectively:
How I Use Facebook for My Podcasts
Exporting Clips with Riverside.fm:
I use Riverside to find the best moments from each episode. Its Magic Clips feature allows me to export these in the 16:9 landscape format, which looks professional on both desktop and mobile.
Adding Captions and Chapter Snapshots:
Captions keep viewers engaged, even when watching without sound. If I have a guest, Riverside’s chapter snapshots are perfect for breaking down episodes into shareable, bite-sized highlights.
Posting on Facebook Pages:
I upload these clips to my podcast’s Facebook pages with a short, compelling caption generated from the episode transcript. Each post includes:
Consistency for SEO and Navigation:
Even though I don’t post every day, maintaining a few quality posts each month ensures my pages stay active. This supports SEO and makes it easy for listeners to find my content.
Why Facebook Works for Podcasts
Even though Facebook isn’t my main platform for engagement, it has key advantages:
Riverside.fm simplifies this process by making it easy to export polished, professional clips and adding fun features like chapter snapshots, which are especially effective for highlighting guest moments or key topics.
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By Steph ShoellSocial media is an essential tool for podcasters, and while Facebook isn’t my primary platform, it’s still a vital part of my strategy. With 3.07 billion monthly active users, it offers unparalleled reach compared to Instagram (2 billion), TikTok (1.582 billion), and LinkedIn (930 million). For me, Facebook acts as a secondary platform, perfect for boosting SEO, archiving episodes, and reaching audiences who prefer it. Tools like Riverside.fm make it easy to create professional, engaging clips for Facebook, ensuring my podcast stays visible and accessible.
Here’s my quick process for using Facebook effectively:
How I Use Facebook for My Podcasts
Exporting Clips with Riverside.fm:
I use Riverside to find the best moments from each episode. Its Magic Clips feature allows me to export these in the 16:9 landscape format, which looks professional on both desktop and mobile.
Adding Captions and Chapter Snapshots:
Captions keep viewers engaged, even when watching without sound. If I have a guest, Riverside’s chapter snapshots are perfect for breaking down episodes into shareable, bite-sized highlights.
Posting on Facebook Pages:
I upload these clips to my podcast’s Facebook pages with a short, compelling caption generated from the episode transcript. Each post includes:
Consistency for SEO and Navigation:
Even though I don’t post every day, maintaining a few quality posts each month ensures my pages stay active. This supports SEO and makes it easy for listeners to find my content.
Why Facebook Works for Podcasts
Even though Facebook isn’t my main platform for engagement, it has key advantages:
Riverside.fm simplifies this process by making it easy to export polished, professional clips and adding fun features like chapter snapshots, which are especially effective for highlighting guest moments or key topics.