Do you get discouraged looking at your podcast stats? You’re not alone. But here’s the good news: ads can help grow your audience. And before you panic or think it’s all too complicated or expensive, that’s precisely why we brought in a certified Instagram and Facebook ad strategist.

In this episode, Carolyn Fagerholm breaks it all down in a clear, creative, and doable way—even if you’ve never run an ad in your life. We’re talking about realistic budgets (yes, you can start at $2/day), audience building, and how to use ads to amplify your podcast without feeling salesy. It’s the kind of episode that’ll make you say, “Wait... I can actually do this.”

What You’ll Learn:

• Why having a proven offer matters before spending a dime on ads
• How to use brand awareness campaigns to build visibility on a small budget
• What the Meta Pixel is and how it helps you track your results
• The difference between cold, warm, and lookalike audiences
• How to set clear, realistic goals for your ad campaigns
• Why ads can help you scale faster than organic marketing alone

Connect with Carolyn Fagerholm:

Instagram: @cmfandcompany

Facebook: facebook.com/cmfandcompany

She offers VIP days, strategy consults, and full-service ad management for podcasters, coaches, and creatives ready to grow their reach.

Mentioned in the Episode:

Buzzsprout Stats

(Remember: You only need ~30 downloads in 7 days to be in the top 50% of podcasters!)

Are you overthinking your podcast marketing? Struggling to grow your audience without feeling like you're constantly selling? In this episode, we sit down with Amber Plant, a marketing strategist, consultant, and graphic designer, to discuss how podcasters can elevate their brand, reach new audiences, and align their content with their intuition. Amber shares her journey from corporate marketing to building a successful consulting business and launching her own podcast, The Rebranded Marketer.

She breaks down her three key strategies for podcasters:

1. Personalizing your podcast and brand beyond visuals – Why having a face behind your show builds trust.
2. Using your personal story to connect with your audience – How authenticity can make marketing effortless.
3. Trusting your expertise and intuition – Why podcasters should rely on what they already know before turning to AI or outside strategies.

Amber also shares her insights on LinkedIn marketing, explaining how she grew her podcast to the top 25% of podcasters in just five episodes.

Key Takeaways

• Why people are tired of traditional marketing and how personal connection beats hard selling
• The power of storytelling and how it can naturally lead to conversions
• How to make LinkedIn your secret weapon for podcast growth
• The difference between goal-setting and manifestation in podcasting success
• How to pivot negative thoughts and stay in alignment with your bigger vision

Amber challenges listeners to double their LinkedIn activity this week. If you currently post zero times, post twice. If you post three times, post six. Experiment with engaging content and see how your reach grows.

Connect with Amber

• LinkedIn: https://www.linkedin.com/in/amber-plant/
• Instagram: https://www.instagram.com/rebranded_marketer/
• Podcast: The Rebranded Marketer on Spotify

Subscribe for More Podcasting Tips!

If you found this episode helpful, be sure to subscribe, leave a review, and share your biggest takeaway on social media!

Podcasting allows you to get in the room with decision-makers without pitching. Instead of cold emails or awkward networking events, a podcast creates a space for meaningful conversations. Whether you’re using an in-office studio or recording remotely on platforms like Riverside.fm, your podcast becomes a relationship-building machine. Plus, with AI and automation, maintaining a show has never been easier. I also share how a 64% guest-to-client conversion rate at my 9-to-5 proved the effectiveness of podcasting for business growth.

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If you've been on the fence about launching a B2B podcast, this is your sign to go for it. Your voice matters, and podcasting could be the game-changer your business needs. Tune in, take action, and start building relationships that drive real results.

Links and Resources

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As 2024 draws to a close, the podcasting industry has experienced significant growth and transformation. This year has seen podcasts solidify their role as trusted news sources, platforms for celebrity storytelling, and integral components of the entertainment landscape. Let's delve into the key highlights that have defined podcasting over the past year.

Podcasting as News:

Podcasts became a trusted source for political and election news. Shows like The Daily and Pod Save America reached record listenership, with nearly 40% of Americans relying on podcasts for clarity in a crowded media space.

Major Deals in 2024:

By the Numbers:

Merch & Live Experiences:

Five-Minute Challenge:

We’re diving into Business-to-Business (B2B) podcasting. Unlike traditional podcasts aimed at consumers, a B2B podcast focuses on building relationships with potential clients, collaborators, and industry leaders. Whether you’re a solopreneur or part of a larger team, this episode will show you how to create a podcast that works for your business.

Virtual Setup:

In-Person Setup:

📝 This week’s challenge:

B2B podcasting is more than just a marketing tool—it’s a relationship builder and lead generator. By creating a space for your guests to shine, you’re positioning yourself as a trusted partner and opening doors for collaboration.

Thinking About Starting a Podcast?
If you’ve been dreaming about starting a podcast—whether it’s a fresh idea or one that’s been marinating for months or years—this episode is for you. Steph, your Pod Savvy Guide, breaks down everything she’d do differently if she were starting her first podcast today. From overcoming fears to setting up an efficient workflow, she’s here to help you take that leap and hit publish!

Why Podcasting Can Change Your Life
Podcasting isn’t just about creating content—it’s a transformational journey. Steph reflects on her own experiences, from tackling fears about being judged to building a career as a podcast producer. She shares how interviewing inspiring guests has reshaped her perspective, helping her dream bigger and connect with people on a profound level.

By the end of the week, you’ll have taken your first big step into the podcasting world!

Your audience is waiting, and your voice is powerful. Don’t let fear or excuses hold you back. Start small, stay consistent, and remember—every podcaster begins somewhere. Take that first step today, and you’ll be amazed at the journey ahead.

Catch you next Saturday for another inspiring episode of Pod Savvy Guide!

For most podcasters, the hardest part of podcasting isn’t hitting record—it’s everything that comes after. Editing and publishing an episode can feel like a time-consuming chore that takes away from the joy of being behind the mic. But what if I told you there’s one simple technique that could make your editing process 75% faster?

In this episode, I’m sharing the biggest game-changer I’ve discovered in my podcasting journey—a trick that has transformed the way I approach editing and publishing. Whether you’re a seasoned podcaster or just starting out, this one tip will save you hours and make podcasting more enjoyable.

The Game-Changing Technique

Say “Edit” During the Recording

Before I hit record, I always let my guests know about this simple but effective trick:

If they make a mistake or want something removed, they just need to pause, say “edit,” and then continue.

How It Works:

Before the Episode:

Let your guest know upfront about the “edit” cue.

Reassure them it’s okay to mess up because it can be fixed easily.

During the Recording:

Both you and your guest can use “edit” to mark places that need attention during editing.

Example: If you forget your question, just pause, say “edit,” and then pick up where you left off.

After Recording:

If you’re using a platform like Riverside.fm, review the transcript and search for the word “edit” to quickly locate all the spots that need adjustments.

No need to listen through the entire episode—just jump to the edits and clean them up.

Bonus Tip:

You don’t have to use the word “edit.” Pick a unique or fun word that feels natural to you and your guest.

Why This Technique Works

Saves Time: Pinpointing mistakes means you don’t have to comb through the entire episode.

Reduces Stress: Guests feel more at ease knowing they can fix mistakes easily.

Streamlines Workflow: Makes the post-production process smoother and more efficient.

Real-Life Example

In a recent episode, I was interviewing a polished public speaker. Even though she was a pro, I still introduced the “edit” technique at the beginning of the recording. She only used it once, but I used it 17 times! It was a lifesaver for both of us and made the editing process quick and painless.

Challenge of the Week

📝 Try this technique in your next recording:

Before you start, explain the “edit” cue to your guest and encourage them to use it whenever needed.

Use it yourself to mark moments where you need to regroup or make corrections.

After the episode, review how much time it saves you during editing.

Editing doesn’t have to be the hardest part of podcasting. This simple technique has transformed my process, giving me more time to focus on what I love most—connecting with amazing guests and creating meaningful content.

Remember, your audience is waiting, your show is needed, and your voice is powerful. Keep creating and sharing your unique impact.

We’re diving into a topic that many podcasters find challenging but incredibly rewarding—solo podcast episodes. Whether you’re just starting out or looking to spice up your show, solo episodes are a fantastic way to connect directly with your audience and let your personality shine.

📝 Here’s your challenge:

Solo episodes might feel daunting at first, but they’re an incredible way to connect with your audience and share your unique perspective. Whether you use a script, teleprompter, or just go off the cuff, the key is to stay authentic and confident.

Are You Struggling with Video Podcasts? Well, so was I. That’s why, on October 1st, I started my 100 Days of Podcasting Challenge. Now, 50 episodes in, I’m sharing everything I’ve learned—the good, the bad, and the unexpectedly amazing.

In this episode of Pod Savvy Guide, I dive into the lessons I’ve picked up along the way, from overcoming the challenges of transitioning to video podcasting to mastering the art of guest booking. Whether you’re feeling stuck or just looking for ways to streamline your process, this episode is packed with tips and inspiration to help you hit your podcasting goals.

Episode Highlights:

🎯 Weekly Challenge: Just Do It

Alright, listeners, here’s the challenge for this week: If something sparked in your mind while you were listening to this episode—an idea, a project, a goal—don’t overthink it. Just do it Whether it’s booking your first podcast guest, trying out video for the first time, or even setting up that automation tool you’ve been putting off, take the leap. The best way to make progress is to start, even if it’s messy or imperfect.

Remember, action creates momentum, and momentum leads to growth. I believe in you, and I can’t wait to hear about the amazing things you accomplish this week!

Now go out there and make it happen. Remember, your audience is waiting, your show is needed, and your voice is powerful. Keep making the impact only your show can bring.

I’ve got a question for you: Have you ever found yourself wondering, “Does my podcast even matter?” Maybe you’ve felt overwhelmed by the sheer number of shows out there or discouraged because you’re not hitting the big download numbers. Let me tell you something—your podcast absolutely matters, and today, we’re diving into why.

Podcasting has exploded in popularity. In 2023 alone, over 200,000 new podcasts were created, bringing the total to a staggering 3.2 million. With so many voices in the space, it’s easy to think, “What could I possibly add?” But here’s the truth: no one else can bring your unique perspective, experiences, and personality to the table. That’s why your podcast has value, no matter the stats or competition.

So, if you’ve ever doubted whether your show is worth it, this episode is for you. Let’s talk about why your podcast matters and how to refocus on what really counts.

What We Covered in This Episode

1. Why Your Podcast Matters

2. Breaking the Comparison Trap

3. The Power of Purpose

4. Your Unique Perspective

5. The Joy of Podcasting

As Dr. Seuss said:
"Today you are you, that is truer than true, there is no one alive that's youer than you."

Your audience is waiting, your show is needed, and your voice is powerful. Podcasting isn’t about competing with others; it’s about sharing what makes you unique. So keep creating, keep connecting, and remember that your podcast is an opportunity to make an impact—whether it’s for millions or just a few.