Starting this week, you will notice your organic reach numbers on Facebook drop even further for Business pages, but it's not you. It's Facebook. Again. And not because the content you're producing suddenly stopped working.

In what's been a long wait since its announcement, Facebook is rolling out the redesigned Insights and implemented a big change in how it measures the organic reach your posts have.

Here's the change:

Rather than counting every time your post populates within the News Feed of a user as a person reached, Facebook will now consider only the number of times a post has visibly entered a user's screen.