Here’s your quick rundown of the biggest hits in social media last week.

Vero popped into headlines this week as it reached a tipping point in the media.

Lots of people are asking what is this app and why is it different. A few of my friends asked me to check it out and share an opinion (much appreciate the respect!) on if they should even spend the time, so here we go.

Starting this week, you will notice your organic reach numbers on Facebook drop even further for Business pages, but it's not you. It's Facebook. Again. And not because the content you're producing suddenly stopped working.

In what's been a long wait since its announcement, Facebook is rolling out the redesigned Insights and implemented a big change in how it measures the organic reach your posts have.

Here's the change:

Rather than counting every time your post populates within the News Feed of a user as a person reached, Facebook will now consider only the number of times a post has visibly entered a user's screen.

Spotted this week for the first time, Facebook might (kind of) let users ‘dislike’ content. As a likely reaction to the “fake news” drama and an effort to create ANY kind of engagement (because the Hide This Post is very hidden), the Downvote, if added, allows people to push down the content that they don’t like or want to see less of.

Learnings on Facebook Earnings. This episode talks about the earnings report that was intentionally timed one week after the Facebook announcement around massive News Feed changes to drive engagement. They are losing attention and need it back so what does it mean for brands?

Instagram stepped it up on Tuesday and now offers post scheduling as part of the new Graph API. Lots of opportunities for brands and businesses here, with new flexibility in bulk scheduling and content marketing strategy.

Where does the ad spend go if Facebook takes away the News Feed for marketers? This Social Media Hot Minute takes on some thoughts about dollars moving off Facebook and back into search, influencer, other social platforms to continue to drive brand exposure.

Facebook announced significant changes to News Feed that could critically impact how brands and marketers leverage the platform. As the News Feed becomes restricted space and other placements start to increase in price, visibility for brands on Facebook will go down. The prioritization for Facebook is around person-to-person engagement growth which is why it’s a perfect time to examine your influencer marketing program for 2018 and determine how you maximize your efforts here to grow your reach.