FACEBOOK LIVE

HOW TO USE

Go to the News Feed, and tap the "Live" option denoted by the camcorder icon.

Give Facebook access to your camera and microphone when prompted.

Choose your privacy setting.

Write a compelling description.

Tag friends, choose your location, or add an activity.

Set up your camera view.

Add lenses, filters, or writing and drawing to your video.

 

 

Nervous?

Try going LIVE using the ‘Only Me’ option

 

 

Don’t worry about mistakes or things that you dislike about yourself!

Mistakes are what make LIVES so real

No one even notices except you!!!

Ex: I hate my teeth. They have been destroyed by my pregnancy condition

No one even notices except me.

People want to see the real you

Body language is the largest form of communication, so this is the best way to let your audience get to know you!

 

Common things to expect

You will forget what you are talking aboutWe will talk about outlines!

You will feel awkward waiting for people to hop on

The longer you are live, the more views you will have

More interaction. LIVES receive up to 6x more interaction than regular videos.

 

Benefits

Your audience sees who you are

You are rewarded in the algorithm

It’s the best way to build your business on facebook

You will get better results than text posts

 

 

Tips & Tricks

 

Basics

Set a great title and description. ALWAYS

You can add a link to the description later to a group that you have asked them to join

 

Go live from your personal page. Not a business page. You can always share to your business page later.

 

Go live anytime you are doing an event for your business or brand

 

Focus on good lighting. Get a light or face a window!Natural light always looks amazing!

 

Be vulnerable. Show emotion. Use your hands if possible. Smile

Bring great energy!

 

Ask for interaction. Drop emojis for agreements.

 

Continue to use your GREAT videos for a long time by bumping them

 

 

Set a goal

What do you want to achieve with your live?

Stay live for at least 10 minutes

 

 

Have an outline or direction

The way you organize your speaking points should point your viewers toward your goal.

My outlines help me when

 

 

Interact with your viewers

Respond to some comments and questions

Call viewers by name

It makes your viewers feel appreciated, and they will be more likely to stick around and watch

Greet people as they join.

Set breaks for questions, or save for the endAnswering questions during might make your live feel disorganized

Say goodbye and give thanks when you wrap up

 

Promote your video

Post about it in advance

Post about it right before you go on

Create a set of countdown posts

You can even go live to let people know about your live!Love when our team does this for our weekly opportunity live!

 

 

Recap as you go

People can join anytime during the broadcast

They might not be able to follow what you are saying

Periodically recap as you go, to help save these viewers from confusion

‘If you are just now joining us, we have been talking about (recap).

This will keep viewers who do not know what you are talking about

 

Do people ask you to be notified of when you go live?

Press the ‘Live Subscribe’ button on your video to receive notifications when you are live

They can go to your facebook profile

Click the notifications button under your cover photo

Press the edit options pencil button

Turn on notifications under ‘Live Videos’ for ‘All Live Posts’

 

Add an ‘Ask’ or Call to action

This is the best chance of generating an immediate return

You can add an ‘ask’ at the end, or sporadically through the video.

 

You can also ask for likes, shares, comments

"Thumbs up if you like LWTG.”

"Thank you guys for all these Likes. My screen is absurdly blue right now because I'm getting tons of thumbs up."

“Share this with your best girlfriend who you think is strong and powerful."