Planning correctly and using various social media channels and other forms to communicate with your audience can help to mitigate losses to your business.

Pivoting, to different platforms or mediums, is a crucial characteristic for a successful leader to move the business along.

Platforms come, some dominate for a period of time and they may fade away.  As a leader, you need to make sure there is a plan in place to handle one or two primary platforms being down to be able to service your audience.

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