“Some Sneaky Tricks You Can Put Into Your Content On Facebook”

In this episode, Kim talks about how to shift your posts when you want to change your target market. 

Key Takeaways!

• There’s a few things you can do in your content marketing when you’re trying to shift in a new direction. 
• Maybe you want to start to focus on a different target market, or niche. 
• • Build out a content series that is specifically geared towards your new market. 
  • Be specific in your new content for at least 28 days of posts geared towards your perfect audience. 
  • Focus your posts on what your new audience wants to hear about and what they are concerned with, and over time your audience will shift. 
• You can start the shift today, so don’t wait and start NOW!

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“A Tip On How To Behave On Social Media”

In this episode, Kim discusses how to behave on social media. 

Key Takeaways!

• Social media is NOT the place for your business to play war with people!

• Nobody needs to see your battles on social media.

• Once you post something on social media, even if you delete it, it is out there forever. People can screen shot your posts and save them.

• Do not take anger at any time and post it on social media, NO MATTER WHAT.

• Put out positive social media, not negative.  

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Day 2 - Running A Video Series”

In this episode, Kim talks about how to use survey information as a tool to publicize your Facebook Live video series. 

Key Takeaways!

• After you run a survey for a Facebook Live video series, the next step is to publicize the results. 
• • Create an infographic with what your audience wanted. You can use Fiverr to have somebody create one for you for $5 from your results. 
  • You can decide to run multiple series from the survey results. 
  • By using your results as a post, it keeps those who responded involved, and gets them excited for your upcoming series. 

Resources Mentioned in this Episode

Fiverr

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

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In this episode, Kim discusses what to do before your Facebook Live event. 

Key Takeaways!

• One incredible way to build content is to do a Facebook Live video series!

• Before your Facebook Live video series, you want to:
• • Survey your audience to find out the #1 topic they’re interested in. You can do this by posing an open ended question as a Facebook post or you can create a SurveyMonkey. MAKE SURE to give an incentive and a deadline. 
  • Take the survey content and the language that your audience used to describe what they want to hear about and use it in your series. 

Resources Mentioned in this Episode

SurveyMonkey

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"More Special Things Coming at Elite Digital Group”

In this episode, Kim discusses how to create free partnerships that can help both parties involved. 

Key Takeaways!

• Elite Digital Group has some brand new partnerships about to start. 
• I want you to think about partnership opportunities when it comes to social media content.
• • Take five minutes and brainstorm all the different people you can partner with. 
  • Create a lead magnet where you have them offer different tips. 
  • Create social media posts that they are then tagged in when you put the lead magnet out. 
  • Invite them on as guests, and do webinars together. 
  • Have joint videos for Facebook Live. 
  • Have them contribute articles to your blog and newsletter. 

Resources Mentioned in this Episode

How to Launch a Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“3 Books You Got to Read, Like Yesterday!”

In this episode, Kim talks about three books that will really help with your business’ sales and marketing.

Key Takeaways! 

• Today we are talking about three books that have impacted my sales and marketing strategies for the better. 
• The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes. 
• • Gives you advice for being more productive, scaling your sales, hiring great staff, etc. 
• The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout.
• • This book is all about how to be the Neil Armstrong of your market: first in line. 
  • Gives you a different way of thinking about your marketing and target audience. 
• Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.
• • Classic book on persuasion that explains the “why.”
  • Discusses the psychology behind why people say “yes” and how to apply these understandings to business. 

Resources Mentioned in this Episode

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout

Influence: The Psychology of Persuasion by Robert B. Cialdini, PH.D.

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Who is the Hero of Your Facebook Marketing?”

In this episode, Kim talks about making your clients the hero. 

Key Takeaways!

• People want to be their own hero; they want to save themselves.
• • Are you allowing your customers in your marketing to be the hero?

• You need to show them that you are their guide and that they are along for the ride. 

• Make sure that in your messaging, YOU are being the guide and your CUSTOMERS are being the hero. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"Ad Tips For Your Facebook Video Ads”

In this episode, Kim gives tips on how to optimize video ads. 

Key Takeaways! 

• Here on some tips to optimize your results with Facebook video ads:
• • Don’t target too broadly of an audience. Stack your categories to get more specific.
  • Target mobile only first, then re-target on your desktop. This is a good way to reach out to more of your audience and also experience a layered effect.
  • Faces, cartoons, and bright headlines will get the most clicks. 
  • Pre-sell the ad by releasing an engagement article that alludes to something that your product solves. 
  • Use OptiMonk.com to increase conversions. OptiMonk is an inside your URL re-targeter in your website. 
  • Re-target the same content, but on different media sources. 
  • Design your video for mobile access. 
  • Offer one click up-sales that allow people to not have to re-enter their payment information. 

Resources Mentioned in this Episode

OptiMonk.com

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

"The 4 Types of Videos to Run On Facebook”

In this episode, Kim talks about the four most viewed types of videos on Facebook. 

Key Takeaways!

• Today we are going to talk about how to create sticky videos, or videos that get immediate shares and comments.

• The four types of videos that are more frequently shared are:
• • Amusing. For example, the Dollar Shave Club ads. 
  • Audacity. For example, the Poo-Pourri videos.
  • Anger. Like a presidential election video that is decisive. 
  • Awwww videos. Use things like puppies and babies. 

• These videos are easily shared and can get you more viewers. 

Resources Mentioned in this Episode

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!

“Amplify Your Content with Out Brain”

In this episode, Kim discusses the advantages to Out Brain. 

Key Takeaways! 

• If you’re having successful blogs and posts, but you are still limited to your network or your limited to how much you can spend on Facebook, there is an additional way that businesses are having success: by using Out Brain. 

• On Facebook landing pages, there is sponsored content at the bottom. 
• • Out Brain can get your content at the bottom of other business’ landing pages. It will let you upload the link to your content, set your daily budget, and it will find locations to get your article out. This is for a very small cost. 
  • This allows for more traffic to your content, and it is easy to do. 

Resources Mentioned in this Episode

Out Brain

How to Launch A Campaign in Seven Day or Less! - fbsaleslaunch.com

Please leave us a review on our show notes page or on iTunes at: 

http://elitedigitalgroup.com/podcast/

Click here to Subscribe to Facebook Sales Strategies!