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Listen Notes

Greg Marshall  0:00  All right, we are recording. All right. Well, Blake, what's your thoughts on it? Let's get right into it. So Facebook has changed, you know its name. Well, not the properties that owns I guess, but just the parent company comm meta, meta, meta? Yeah. Meta. What do you what are your thoughts? Was this mean? Oh, I don't know. I mean, they've been they've they've been beat up a lot in the press lately over a ton of things. 

Blake Beus  0:27  Maybe that sparked why they decided to make that change right now. A lot of people are talking about this concept called the metaverse if you've ever watched Ready Player One, or read the book Ready Player, one of you know, okay, okay. It's all centered around this

online universe called the oasis. And, and it's very, it's like a dystopian future. Most people don't like living in the real world. So we hop into the this virtual reality and spending also time in there. And the whole economies and everything happening virtually, contest jobs, like people can log into their job and work all day in VR at an office of VR office and everything. And Metaverse is the kind of generic term for something like that. Yeah. A lot of people are speculating, I mean, not just name speculation, they literally said that this is what they wanted to do. But they wanted to take this whole concept and encapsulate it and make it a thing because I feel like in 1020 30 years, that's going to be the new way we operate kind of kind of a bigger reality. So they already own the Oculus VR headsets. So I don't know, we'll we'll just see. I mean, it's nothing's gonna change right now, we might see facebook.com change to a different domain name sometime in the future. But I mean, it's worth talking about, but it's all kind of up in the air right now. And I don't know how, how it's all gonna play out.

Greg Marshall  1:56  Yeah, I guess my question would be, you know, I think sometimes we all forget, these are all businesses. So to make a business decision, that's what how do you think this benefits Facebook business wise?

Blake Beus  2:12  Well, it's all about I mean, to use the the words, engagement or whatever, but it's taking engagement tank kind of to the next level. So imagine if, if a large percentage of the population their entire work day happened inside of this virtual reality. You could sell virtual billboard, you could sell virtual all sorts of virtual things, they could have their own virtual currency. And that currency could rival a currency of like a government. I mean, Facebook has one and a quarter billion people logging into it every month. Yeah. I think if they launched their own cryptocurrency, which they said they're going to do, yeah. Right. They they could have a currency that is, I don't know, more stable, more universal than the US dollar, potentially, eventually. Because you know, how many of you live in the United States? 330 million, something like that. Facebook has a larger audience than that. Yeah. So I don't know if they can get people to be fully immersive in their platform in their system. The sky's the limit for ways they can monetize and all of that.

Greg Marshall  3:21  So basically, what it sounds like, it's, it's allowing them because I have noticed now obviously, this is a Marketing podcast. And so we talk a lot about, you know, marketing strategies. And I've noticed more placements in the Facebook ad account where you can place ads. Oh, really? Yes. recently. And I don't know if it's on every account. Maybe it's just on some because, you know, as you go, I noticed on different client accounts. They have a seems like different, I guess features. Yeah, right. Yeah. And one that I just saw, actually, this morning was the reels, not only the real placement, but then a real overlay placement, which is slightly different, I think, because