Video producers and budding filmmakers, you need to be aware of these metrics going into the new decade. Don't just haphazardly throw a video onto Facebook. Do your homework first, amigos!  TL;DW?   1. Videos beat out pics, links, and naked text. 2. Shorter is better (less than 13 sec.). 3. 80% or more of viewers are 35 and older. 4. Ladies are engaging videos at 2:1 to 3:1 than us slackers, er, guys.  5. Schedule videos from 3 to 7 pm for best practices.  Now take your short film/video and share a short, promo clip to point folks to the longer video (hosted elsewhere).  Note: these stats don't apply to live videos. Lo siento.

Read the full post at https://microbudgeter.com/blog/facebook-video-marketing-trends-and-tips-you-need-to-know-in-2020