Imran Ahmed wants us to feel compelled to take responsibility for the horror we see in the world around us. And we must name the harm. As founder and CEO of the Center for Digital Hate he follows his own guidance. CCDH is disrupting the misogyny, racism, antisemitism, anti-Muslim and anti-vaccine disinformation that has taken root, flourished, and generated spectacular profits across social media platforms. He launched CCDH in the aftermath of the 2016 murder of his close friend and colleague, British Parliamentarian Jo Cox. She was killed by an attacker whose far-right views were inflamed by non-stop white nationalist digital rhetoric during the Brexit campaign. At the same time, in the run up to the presidential election, Donald Trump was energizing hate groups in America while Google, Twitter and Facebook were making billions in ad revenues from those bad actors and their deep pocketed sponsors. Research shows that as media consumers we are driven to engage by hateful messaging. We do this by sharing and amplifying patently false posts and memes. It’s time to silence the hate and persuade with truth.