On this episode of the Sailor Jimmy Podcast, we’re pleased to be joined by co-host, Shelby Rae Braziel, Operations Manager at Boots for Troops, and today’s special guest, US Army Veteran and Founder, Owner, and CEO of Alpha Elite Performance, Travis Wilson! Travis served in the military for 21 years as a Green Beret and in the Special Forces. While he always had an interest in health and fitness, it was a near-fatal parachuting accident that pushed Travis to take it one step further. He created a muscle performance product to assist him in his recovery that ultimately kickstarted his entrepreneurial journey in the supplement industry, leading him to found Alpha Elite Performance (AEP) and create his own line of supplements. In today’s conversation, Travis reflects on his time spent in the military, the origin story behind AEP, and the process of developing his own products and building a business around them. We also have an informal discussion about softball, why Travis only drinks Mexican-owned tequila brands, and the selection process for the Pro Football Hall of Fame, plus we swap some stories about our interactions with former US president, Donald Trump, and so much more! Make sure to join us for a lighthearted yet fascinating conversation with veteran and entrepreneur, Travis Wilson!

Key Points From This Episode:

• Travis reflects on his time in the military, from why he joined to his career trajectory.
• Jimmy, Shelby, and Travis have a lighthearted exchange about softball, baseball, and golf.
• We riff about the 2022 Super Bowl halftime show and Shelby’s recent TikTok fame.
• Rapid-fire questions: our favorite colors, who we text most, our heroes, and more!
• Learn about Alpha Elite Performance and how it started with a near-fatal free fall accident.
• Hear the story behind the brand name and why Travis believes everyone has the potential to find the alpha inside them and become elite.
• Travis shares the process of developing his own products and building a business.
• Insight into some of EAP’s products, including ODA Super Greens and GBNT Sleep. 
• The valuable role of educating Special Forces members and the public about supplements.
• Why it’s important to Travis to hire veterans and train them up in a billion-dollar industry.
• We discuss why a lot of veterans are afraid to start their own businesses.
• Find out about some of the benefits of drinking good, Mexican-owned tequila brands!
• Our thoughts on the selection process for the baseball and football Hall of Fame.
• We swap stories about former US president, Donald Trump.

Tweetables:

“Alpha [means] ODA Alpha, the A-team. In the Special Forces, it’s the team that you want to be on. Elite [refers to the] Elite Special Forces. I think everyone has the potential to find the alpha that is in them and be elite, then we strive on Performance.” — Travis Wilson [0:26:08]

“[Supplements are] a billion-dollar industry, but I want to be able to hire veterans when they get out of the military because, when they get out, not a lot of them have the [Military Occupational Specialty] that is going to give them the skills that they need.” — Travis Wilson [0:33:35]

Links Mentioned in Today’s Episode:

Travis Wilson on LinkedIn

Alpha Elite Performance (Discount Code: BRAE33)

Alpha Elite Performance on Instagram

1st Phorm

Green Beret Foundation

Shelby Rae Braziel on TikTok

Jimmy Rogers on LinkedIn

Boots for Troops