Tests and lessons (failures!) lead to perseverance. Perseverance is a required ingredient for a small business.


We must continue despite failures, difficulties, or opposition. Don't give up or give in to fear. Facing fear in business never ends, so we must all learn to overcome it.⁠⁠⁠


Remember...
"Fear is a mile wide, but only an inch deep." - Lisa Z.


Mentions
Shop the TGW Online Store for all your seeds and supplies!⁠⁠⁠
⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠
The⁠⁠⁠ Field and Garden Podcast⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠, owner of⁠⁠⁠ ⁠⁠⁠⁠⁠⁠The Gardener’s Workshop⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠ and the publisher of⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠ and⁠⁠⁠ Florist School Online.⁠⁠⁠ Watch⁠⁠⁠ Lisa’s Story⁠⁠⁠ and connect with Lisa on social media!

#273: Facing the Fears of Business

Join Lisa Mason Ziegler of The Gardener's Workshop on the Field and Garden Podcast talking flower farming, cut-flower gardening, business, and all things related!

Home & Garden

Leisure

A quick little set of reminders for busy flower growers! 


1) Weeds: You need a prevention plan, plus a plan to extinguish any that survive when they're small.


2) Succession planting: designate resources/time to getting those successions done, it needs to be a top priority.


3) Always be selling: be on the lookout for additional sales opportunities, putting feelers out continuously.


4) Don't run out of supplies: purchase with an entire season in mind so that you're not stuck waiting for something.


5) Do paperwork weekly: put it in your schedule weekly, as this task gets more overwhelming if you don't keep up with it.


Mentions
⁠Shop the TGW Online Store⁠⁠⁠⁠⁠⁠⁠ for all your seeds and supplies!⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
The⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Gardener’s Workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

#291: Lisa's 5 Tips in 5 Minutes

Today’s episode features a takeover of our popular weekly live Q&A; session on Instagram, normally called Ask a Flower Farmer. This one, however, we called Ask a Florist, and it featured guest hostess Ellen Frost of Local Color Flowers in Baltimore, MD. Ellen is a floral designer who creates exclusively with flowers and foliage purchased from local growers.  She is also one of our course instructors here at The Gardener’s Workshop. In this Q&A; Ellen fielded questions about floral design, the different flowers she uses throughout the year, and some great business questions too.


Mentions
Ellen’s newsletter signup
Ellen’s YouTube Channel
Instagram: ⁠Ellen Frost Flowers⁠
Instagram: Local Color Flowers
Florist School Online: Growing Your Business with Local Flower Sourcing
On-Demand Mini-Workshop: ⁠Preparing to Sell to Florists⁠
PDF: Pro Tips to Make Your Flowers Last
Follow on Instagram: @florxeight, local rose grower
Floral Hydrator: Quick Dip
The Gardener’s Workshop on Instagram
Postharvest Handling book in the ASCFG bookstore
The Floral Coach®
Shop the TGW Online Store for all your seeds and supplies!
Sign up to receive our weekly Farm News!
The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!



#290: Ask A Florist with Ellen Frost

I don't know about you, but I am always anxious about spring. A lot is riding on it, right? Weather, seed sowing issues, never enough help, everything seems urgent, netting-netting-netting... seedling care, and then bedmaking, planting, and harvesting starts.


What I have learned after decades of facing anxiousness is that constant support, encouragement, and prioritizing are what get me through and have led to less anxiousness overall.


Hope this helps,
Lisa 


Mentions
Workshop: Cool Flowers from Seed to Harvest
The Gardener's Workshop Club
Flower Farming School Online: The Basics, Annual Crops, Marketing, and More!
Shop the TGW Online Store⁠⁠⁠⁠⁠⁠ for all your seeds and supplies!⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


The⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Gardener’s Workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

#289: Happy Spring or Not?

This episode features a takeover of our popular weekly live Q&A; session on Instagram, called Ask a Flower Farmer. Guest-hosted by Dave Dowling of Ball/ColorLink, also a former flower farmer and the instructor for our online course: ⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More⁠. 


Dave is always happy to share his knowledge with our listeners! Here, he answers questions about peonies, snapdragons, lilies, stock, and so much more. 


Other topics include dried flowers, tulips, how long it takes to grow seedlings, fertilizing in the field, cosmos, when and where to pinch plants, treatments for aphids and thrips, viburnum, orlaya, grow lights, dahlia tubers, fertilizers, poppies, RootShield, calla lilies, and celosia.


Mentions
Dave's Online Course: ⁠⁠⁠⁠Flower Farming School Online: Bulbs, Perennials, Woodies, and More!⁠
Lisa's Books: Cool Flowers, The Cut Flower Handbook
Ball Seed's Cut Flowers Info Hub
⁠⁠⁠The Gardener's Workshop on Instagram⁠⁠⁠
⁠Discover all of our online courses!⁠
⁠⁠Shop the TGW Online Store for all your seeds and supplies!⁠⁠
⁠⁠Sign up to receive our Farm News emails!⁠⁠
The⁠ ⁠Field and Garden Podcast⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠ ⁠Vegetables Love Flowers and Cool Flowers⁠⁠, owner of⁠ ⁠The Gardener’s Workshop,⁠⁠⁠ ⁠Flower Farming School Online,⁠⁠ and the publisher of⁠ ⁠Farmer-Florist School Online⁠⁠ and⁠ ⁠Florist School Online.⁠⁠ Watch⁠ ⁠Lisa’s Story⁠⁠ and connect with Lisa on social media!

#288: Dave Dowling's March Q&A, Ask A Flower Farmer

Don’t allow these things to hold you back from pursuing your flower farming business dreams. No acreage, tractor, or greenhouse? No problem. I didn’t have any of those during the first decade of my flower farm.


Originally aired 9/27/22


Mentions
Association of Specialty Cut Flower Growers (ASCFG)
Online Courses from The Gardener's Workshop
Shop the TGW Online Store⁠⁠⁠⁠⁠ for all your seeds and supplies!⁠⁠⁠⁠⁠
⁠⁠⁠⁠⁠Sign up to receive our weekly Farm News!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


The⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Field and Garden Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is produced by Lisa Mason Ziegler, award-winning author of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Vegetables Love Flowers and Cool Flowers⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, owner of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Gardener’s Workshop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Flower Farming School Online,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and the publisher of⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Farmer-Florist School Online⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Florist School Online.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Watch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Lisa’s Story⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and connect with Lisa on social media!

#273: Facing the Fears of Business

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