Frank Agin shares a Dartmouth College experiment where people believed they were being judged for a facial disfigurement — even though none existed. It's a powerful reminder of how we overestimate the judgment of others. Often, the judgment we fear isn't real — but the impact can be, if we let it.

For more insight on professional relationships, business networking, and generating referrals, contact Frank Agin at [email protected]. Through AmSpirit Business Connections, entrepreneurs and professionals grow their business through word of mouth and strong relationships—building reputation, strengthening marketing, and increasing sales.