In this episode, Ari talks to Charles Coristine, President and CEO of LesserEvil Snacks. Charles isn't afraid to admit how little he knew when he started manufacturing snacks. But he learned something from each and every "failure" to pivot, make changes, and take the next steps with more knowledge.

 

Lesser Evil started making "healthy snacks" and now they just make great snacks that happen to also be healthy. Charles talks about why they decided to bring manufacturing in-house and how it allowed them to be innovative in both the product and the packaging.

 

Ari and Charles also talk about a few of the great things the organization does that help find and retain great employees  

 

Charles' favorite book: Lean Startup, Eric Ries

 

Charles Coristine, Lesser Evil Snacks

Company Website: https://lesserevil.com/

Company LinkedIn: https://www.linkedin.com/company/lesserevil-snack-foods/

Company Facebook: https://www.facebook.com/LesserEvilSnacks

Company Tiktok: https://www.tiktok.com/@lesserevilsnacks?lang=en

Company Instagram: https://www.instagram.com/lesserevilsnacks/?hl=en

Charles's LinkedIn: https://www.linkedin.com/in/charles-coristine-7b611b13/

 

Ari Santiago, CEO, CompassMSP

Company Website: https://compassmsp.com/

Company Facebook: https://www.facebook.com/MadeinAmericaPodcast

Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari

Company YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri

Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

 

Podcast produced by Miceli Productions: https://miceliproductions.com/

 

Charles and Ari discuss:

Innovation

Food manufacturing

Distribution

Employee retention

Market growth