In this powerful episode of Business Story of the Week, we sit down with Royce Hall—Salesforce consultant by day and podcaster by night—who shares his extraordinary journey from the treetops to tech. Once a certified arborist managing multimillion-dollar projects, Royce realized he was unfulfilled and boldly pivoted his career into the fast-moving world of IT and Salesforce.

Royce dives deep into what it means to build a second career, embracing failure, and the importance of self-awareness in driving success. He also explores how AI and autonomous agents are revolutionizing the Salesforce ecosystem and why content repurposing is a game-changer for visibility. Whether you're navigating a major career transition or curious about how AI is shaping the future of RevOps, this episode is packed with insights, heart, and inspiration.