Over the years, we worked with great product managers. Most of the time they build great products, but sometimes their products just aren’t good enough, and our research proves it. Wouldn’t it be great if we compiled a great list of the most popular and persistent product management blunders from hundreds of different research projects?

Well, that’s what we did for today’s episode. We’ll cover the top 10 reasons why a company’s best products just can’t catch fire with their customers and give some advice on how to overcome these obstacles.

In This Episode:

• What does it mean to be incumbent in the tech industry?
• Is everyone you compete with meeting or exceeding the job to be done?
• Why being ahead of the competition isn’t always a good thing.
• How do you understand your target customer base?

 Reasons Why Your Product is Failing:

• The product isn’t good enough to beat the incumbent.
• Customers can’t find a distinguishing feature.
• The Product is too hard to use.
• Partners can’t drive customers to a successful end state.
• Your competitor may be your customer.
• You’re ahead of the market.
• Without you around, the product doesn’t work.
• You’re selling to the buyer persona of the past.

If you love this podcast, don't forget to give us a review on iTunes, SoundCloud, Google Play, Stitcher, or wherever you happen to listen.