Back with Patrick and Vimal where they close on the topic from last week – third-party relationships funding franchisors. Patrick gets into how he must reevaluate the typical model in order to support the future. Are loyalty club really sustainable like they say? Or are franchisees the ones to lose out? Today we hear how they address some tough questions.

We’re catching up with Patrick and Vimal from our segment last week regarding franchisees and franchisors. Today, Patrick exposes the naked truth how franchise companies enforce programs for properties that only drive revenue back to the top and franchisees are left in the cold with more mandates. Where are the rebates? Franchisor’s bottom-line and the race for ever growing profit margins.

Today we sit down with Patrick Mullinix, CEO and Founder of Advantage Hotels as he goes one on one with Vimal Patel of Q Hotels. They explore the near rebellion of relationships between franchisee/franchisor that are escalating as a result of COVID. Listen in to hear two perspectives – a franchise company and franchisee on what is broken, will things be mended, or is complete overall of the system a necessity for the hotel industry future survival.