Today is International Coffee Day! Our favourite beverage. But why do 125 million people whose livelihoods depend on coffee production still struggle to live? Why is the coffee trade lucrative for food companies and not for the actual coffee farmers who work so hard to bring us our favourite caffeine hit, without it, many of us feel like we can't start our day? To answer this question, I ask an expert in the coffee trade, Wells Trenfield, co-founder of Jasper Coffee, a successful family business, proudly Australian and Melbourne-based company.