In this latest episode, I chat with Faisal for the second time. We discuss positioning and what the power is for challenger brands. It’s an interesting deep dive into brand marketing, performance marketing, and the role of positioning for brands on a budget.

Important links

* The whitepaper Faisal and his team created

* Faisal on Twitter

* Creative business company

* Our first episode: Building a brand on a budget

* The brand new BS show on Youtube

* Austins branding b******t newsletter

* This episode is sponsored by Creative business company. Find your free no-bs brand-building guides here.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit labmarcel.substack.com