In this episode of Yamama Anything, Vanessa Francesco Ortega delves into the complex world of content creators, spiritual influencers, and brand strategists. The discussion centers around the fine line between belief and branding, and how the sacredness of one's message often gets entangled with capitalism and clout. Vanessa explores the concept of 'The Clout Cross' and offers insights on how creators can achieve authenticity that resonates and converts, without losing their integrity. Join us to discover strategies for building values-driven brands that prioritize impact over aesthetics and community over commodification.