Get ready to unravel the intricacies of human-centered design as we invite you on a journey with our guests, Faith and Stacey, founders of Pinpoint Collective. Guaranteed, you will not only develop an appreciation for their unique blend of skills—from observation to storytelling—but also discover the power of Mindshare. The duo, with their diverse backgrounds, tap into their empathy to create designs that are truly transformative, and they are here to share their knowledge, experiences, and the importance of focusing on the people they’re designing for.Moving beyond the basics of design, Faith and Stacey help us uncover the beauty of understanding the nuances of people's lives. They share insights on how research and understanding can validate concepts, removing subjectivity and shedding light on the significance of the "why" behind audience behaviors and decisions. This episode transforms the way we look at demographics and psychographics, focusing instead on the compelling stories that lie within our audiences.Join us as we navigate the thrilling terrain of understanding consumer behavior and the importance of market research. Faith and Stacey equip us with strategies to engage with our audience, revealing how a simple transactional relationship can blossom into opportunities for additional products or services. So, tune in as we wrap up this lively conversation, full of valuable insights, tips on overcoming fear, and a generous dose of inspiration to make a difference in the world through human-centered design.(00:01) Pinpoint Collective's Mission and Work(14:19) The Importance of Audience Understanding(17:49) Audience Journey and Designing for Needs(26:50) Understanding Consumer Behavior and Market Research(33:43) Create and Engage Your Audience(38:58) Expanding Product Opportunities and Overcoming Fear(43:53) Virtual Coffee and Building Research Database