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Faith-Full Business: The Podcast for Christian Entrepreneurs episodes
- M4C 010: Why Your Coaching Business Must Go Digital TodayNobody really likes change.But the fact is, the world is changing. And our coaching businesses must either change along with it, or get left behind.In this episode I hope you give you some practical tips for how to, as an experienced coach or a beginner looking to do it the right way the first time, adopt both digital processes and practices.Mentioned in this lesson:https://seanmcdowell.org/blog/9-important-insights-about-generation-zThanks so much for listening. Please subscribe and share on Apple Podcasts!11 min
- M4C 009: How to Determine the Why, What, and How of Your New (or Reborn!) Coaching BusinessWe live at a time when the coaching industry is exploding in popularity. But, unfortunately, the industry is not immune to the startling failure rate (discussed in the episode) of new small businesses.How can coaches stay above the fray, and building a lasting, impactful business? I think it starts by determining the "why," the "what," and the "how" of your business very clearly before getting started or reinventing.Listen in to this week's episode for my thoughts on how to do this.Mentioned in this lesson:https://blog.shore.com/en/5-most-common-reasons-coaching-businesses-fail/https://www.fundera.com/blog/what-percentage-of-small-businesses-failThanks so much for listening. Please subscribe and share on Apple Podcasts!25 min
- M4C 008: How Coaches Can Become Free to Focus with This Powerful New FrameworkWhat if you could achieve more in your time on this planet, while, counterintuitively, doing less?Michael Hyatt's newest, Free to Focus, is a compelling book that teaches a total productivity system. And if you let it, it will entirely change your life.The benefit for coaches?We all know that achieving clarity is key to knowing what actions to take next. Many times we coach others to clarity, without having it ourselves. This leads to stress, burnout, career dissatisfaction, and life dissatisfaction. Most of it comes down to a misappropriation of priorities---and that's exactly what Free to Focus helps you overcome.Listen in as I debunk a few myths for you and explain why you need this book. It's not only a great idea to pick it up---it's essential.Mentioned in this lesson:Get the book!Get the planner!Thanks so much for listening. Please subscribe and share on Apple Podcasts!20 min
- M4C 007: Up and Running – How to Write and Speak Like a Pro for Your Coaching BusinessHere's a thought experiment for you:Would you use a financial planner who's up to his eyeballs in debt?A nutritionist who weighs 350 lbs?A relationship expert who's been divorced three times and is, once again, on shaky ground?A coach with no clue how to communicate?All the way back in episode two, I argued that a great client experience was necessary to achieve "automatic"---word of mouth---marketing.Part of giving your clients a great experience is to be a great communicator.In this episode I'll give you what I think is the #1 framework for honing your communication craft, and articulating your ideas carefully and clearly.In this lesson, you’ll learn:Why inviting your listeners/readers into a story is the most effective way to get them interested.How to make ideas relatable and memorable.Three ideas to help hone your communication craft.Mentioned in this lesson:SCORREMade to StickThanks so much for listening. Please subscribe and share on Apple Podcasts!15 min
- M4C 006: Up and Running – Coaching and Content CreationWe're in a series covering the basics of how to get "up and running" with online marketing as a coach. There is perhaps nothing more important than consistently creating compelling content.How does one do that?By giving away their best information absolutely free.If that sounds scary, don't worry, I feel you. But I'm absolutely convinced this is the best and most effective approach.This episode will teach you why and how value-first marketing can radically improve your business and increase your caseload in record time.In this lesson, you’ll learn:Qualifying questions you can ask to determine which type of content you should create on a regular basis.My exact process for creating content and the strategies/tools I use to do it (PS, you don't want to miss this!)The one mindset hurdle you MUST overcome---no exceptions---if you're going to be successful online.Mentioned in this lesson:My Recommended ResourcesThanks so much for listening. Please subscribe and share on Apple Podcasts!22 min
- M4C 005: Up and Running – Get Started with your Coaching Business WebsiteIt's pretty hard to do online marketing without a good website.This should be a given in the age of technology we live in, but unfortunately, many don't understand what it even means to have a good website. Here's a hint: Paying a lot of money doesn't guarantee a good (i.e., effective) website.Working with someone who understands marketing does.Now, of course, we do that here at NorthMac, but the point of this episode is to give you some helpful information that will arm you for success no matter where you choose to have your website created.In this lesson, you’ll learn:Why most coaches have completely useless websites, even if they paid good money for them!5 things your coaching website MUST include to communicate clearly with potential clients.Mentioned in this lesson:3 Steps to Building a Completely Useless Website3 Reasons a Pretty Website won’t Solve your ProblemsSTOP! 4 Reasons You Should Never “Buy” A Website Again!StoryBrand2019 Small Business Website Statistics You Need to Know to Stay Ahead of the Digital CurveThanks so much for listening. Please subscribe and share on Apple Podcasts!16 min
- M4C 004: Up and Running – Online Presence and StrategyThere is no shortage of available marketing information online. If anything, there's an overabundance! But yet so many are unable to apply the advice they're given to their specific niche or industry. Here on the M4C podcast, we distill this information and apply it to your niche---coaching!In this lesson, the first of our "up and running" series, we'll discuss some foundational concepts and strategies you should become familiar with if you're to succeed on the web as a coach.In this lesson, you’ll learn:What places you need to be online to propel your business to new heights.Some foundational rituals (or, habits) you'll need to establish to avoid getting overwhelmed by the fray.6 helpful methods I personally use and recommend to give some structure and shape to your coaching business.Mentioned in this lesson:48 Days EaglesFree to FocusYour Best Year EverRamsey's Baby StepsSCORREMiracle MorningStoryBrandThanks so much for listening. Please subscribe and share on Apple Podcasts!26 min
- M4C 003: Planning to Succeed in 2019 and Beyond – Your Coaching Business and the WebWhat does it take to succeed as a coach in 2019 and beyond?Of course, it takes many things! But since my expertise is online marketing, I want to give you the practical steps you must take to be found online in 2019 and beyond.It takes persistence, but it's not as challenging or as overwhelming as it seems. In fact, with a bit of confidence and perseverance, anyone can take these steps on their own.In this lesson, you’ll learn:The three things every coach must have to be successful in online marketing.Why getting started is nowhere near as complicated as you're probably making it.The benefits of enlisting---you guessed it---a coach(!) to help your online marketing efforts.Mentioned in this episode:48 Days EaglesResources PageThanks so much for listening. Please subscribe and share on Apple Podcasts!19 min
- M4C 002: Automatic Marketing and The Proven Path to Becoming a Stellar CoachI don't claim to be the expert authority on coaching, but I do know a thing or two about marketing. And there are some universal truths about marketing that, when applied to the practice of coaching, are sure to accelerate your growth to levels that you never imagined.Some of these are obvious, for sure. Others not so much. But often, there is a tendency to overcomplicate. In other words, what may be obvious in principle does not always make it into practice.In this episode I'm going to give you a 4-step path to help you become a stellar coach. This is the first step to achieving what I call "automatic marketing."Enjoy the show!In this lesson, you’ll learn:The one mindset shift coaches can make that will transform how prospects (and even current clients!) perceive their practice.One obvious truth that sets the "referral-chain" in motion.The real job of the coach. (Hint: it's not to solve everyone's problems!)Why your ability to listen is so much more valuable than your ability to give good advice.Mentioned in this episode:48 Days EaglesThanks so much for listening. Please subscribe and share on Apple Podcasts!19 min
- M4C 001: 3 Reasons Why I Work Exclusively with CoachesAs you interact more and more with my material, you'll find that I work pretty much exclusively with coaches and content creators here at NorthMac Services. In this episode I give you the three reasons why this is the case. I look forward to teaching you and working with you!Thanks so much for listening. Please subscribe and share on Apple Podcasts!Mentioned in this episode:48 Days Eagles19 min
About Faith-Full Business: The Podcast for Christian Entrepreneurs
From the publisher's feed
Hey, I'm Steve! What does it take to build a Christian-led organization these days? I bring over a decade of experience owning, running, and growing Christian organizations, and in this podcast, I…
want to help you become a more effective leader for Christ and serve your clients and customers well. How? By sharing my own experiences and interviewing other successful Christian business and non-profit organization leaders. They have cracked the code on how to be high achievers while honoring and serving God, and their stories will inspire you to do the same.