What makes a farmers market truly authentic—and how can you tell when a vendor isn't?
In this episode of the FAKD Podcast, Joseph Rowan is joined by Miguel, who was raised on a farm in Portugal's Douro Valley and Porto and has spent his entire life immersed in farming and farmers markets. Drawing from decades of firsthand experience, Miguel separates fact from fiction in the world of local food.
Together, we explore the history of farmers markets, why they've become such an important part of communities around the world, and what makes shopping at a genuine market such a unique experience. We also dive into the growing problem of vendors who pass off wholesale or store-bought products as locally grown or handmade.
Miguel shares the biggest red flags to watch for, the questions every shopper should ask, and the signs that you're buying directly from the people who actually grew or produced what they're selling. We also discuss why authentic farmers markets are worth supporting, how they strengthen local economies, and why they're one of the best places to find fresh, seasonal food.
Outside of agriculture, Miguel has also been an EDM music producer since the 1990s and previously worked with the iconic Pacha nightclub in Portugal and Ibiza, bringing a unique perspective shaped by both rural traditions and international culture.
Whether you're a farmers market regular or just want to become a smarter shopper, this episode will change the way you look at every stand you visit.
Featuring: Miguel
Hosted by: Joseph Rowan
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