Billion Dollar Sellers

Fake Reviews & Amazon's Low Cost Store

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In this episode, Kevin King discusses the differences between entrepreneurs and business owners, Amazon's new Low-Cost Store initiative, and the FTC's new rules on fake reviews. He also covers important insights about Amazon SERP layouts and micro-influencer marketing strategies.

Key Points Discussed:
  • Differences between entrepreneurs and business owners
  • Amazon's new Low-Cost Store initiative
  • 2025 Tax bracket adjustments
  • FTC's new rules on fake reviews
  • Amazon SERP layout analysis

    • Links Mentioned:
    • Marketing Misfits Podcast - Rachel Miller Episode: "The Viral Strategy No One Talks About"
  • Stack Influence Platform (10% off in October)
  • Blueland Micro Influencer campaign case study
  • Demian Luzurko's Amazon SERP breakdown
  • Halloween Spooktacular video from Amazon Unboxed Conference
  • News article on the FTC prohibiting fake reviews

    • Amazon Podcast Gold:
    • The PPC Den: Amazon PPC Advertising - Discussion on non-converting spend tracking
  • Serious Sellers Podcast #597 with Bradley Sutton - Expert tips for Amazon auto campaigns

    • Hot Picks:
    • $4.5 trillion counterfeit industry impact on marketplaces
  • Amazon vs Walmart holiday returns comparison
  • Q5 post-holiday opportunities on TikTok

    • Parting Shot:
    "A brand is what someone says about you when you're not in the room. Your brand isn't a logo, business card, website design, typography or letterhead. A brand is how you make someone feel."

    Find us at BillionDollarSellers.com
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    Billion Dollar SellersBy Kevin King