Colleen McKenna and Jim Cusick discuss one of their favorite topics, followers and vanity metrics. They discuss how to strategically build a network of clients, prospects, and centers on influence on LinkedIn, and distinguish the difference between followers and connections. When analyzing vanity metrics, remember that engagement is much more important than the size of your network. Keep posts appropriate, positive, and celebratory.

0:00 Intro

2:12 Connection VS. Followers

7:40 Size of following and engagement

13:18 Post with lots of traction and attention

16:44 Personal and celebratory posts

18:25 Appropriate posts on LinkedIn and Facebook

21:02 How to get 10,000 followers fast

23:12 “Broetry”

25:30 Staying ahead of the curve

27:25 Truth, tool, and tip

30:06 Outro

Jim Cusick

https://www.linkedin.com/in/jimcusick1/

[email protected]

Intero Advisory Founder and CEO Colleen McKenna

https://www.interoadvisory.com

https://www.linkedin.com/company/interoadvisory/

https://www.linkedin.com/in/colleenmckenna/

[email protected]

Instagram

@interoadvisory 

@colleenmc_kenna